TikTok is not just a social media platform, but a space for brands to build their reputation, create a viral strategy, and find new loyal customers to expand business. But TikTok isn’t as easy as it may seem. Most people who are far from social media strategies are looking for outside help. There are two main options to start with, such as managed TikTok growth or automated growth tools.

Both variants are created to provide the same thing, attract new followers, produce more views, and guarantee constant growth. But the principles of work are different, just as the results they bring. The building of a real presence on TikTok and understanding the difference is more meaningful than it may seem. HighSocial audience growth platform is an option for those people who are interested in the creation of a stable reputation for their page. Let’s have a closer look below.

What Are Automated TikTok Growth Tools?

The automated tools promise the growth of the account with the use of programmed actions. Such tools can carry out a big volume of work, difficult to do manually. The key aspects are:

• automatic following of other accounts;
• putting likes on videos;
• leaving comments under posts;
• perform repetitive actions to grab the attention of the account.

The goal is to produce activity and make an account visible. At the same time, it should be taken into consideration that TikTok doesn’t work purely on activity levels. The focus of the platform is real engagement, which is reflected in how long real people watch videos, whether they share them, and is there real active and meaningful interaction.

Automated tools can’t fully understand the content or the audience. Such features as individual tone, the peculiarities of the niche, or long-term goals must be analyzed by humans. The tool can only follow the instructions. That’s why those users who choose this option must understand that the growth will feel random.

Automated tools help to gain followers, but some of them can be those who never interact with your content. As a result, the numbers may go up, but the engagement will be unchanged.

It’s important to choose reliable tools to avoid the risk factor. If a tool acts like a bot, it may seem suspicious to TikTok. The platform regularly updates the system to detect automated behavior. As a result, an account may get restrictions instead of real growth.

What Is Managed TikTok Growth?

Managed TikTok growth is one more way for the growth of an account. It means that real people would create a personalized strategy for your account. This way includes human planning, making personalized research, and up-to-date adjustments.

Managed service is a more complex process because it looks at the account precisely, analyzing posts, and the results that you want to get. The team carefully analyzes niche, the peculiarities of competitors, and the trends. The overall growth is intentional, not random.

A good option for those who are looking for the involvement of high-quality followers is HighSocial. The platform focuses on audience targeting and strategic growth, avoiding automated bulk actions. There is no such goal as mass engagement, but to attract followers who are actually interested in your content.

The managed growth consists of such aspects as:

• Research of the active audience;
• Creation of the personalized hashtag strategy;
• Positioning of the content;
• Monitoring of the latest trends;
• Timely adjustments.

Good results are reached with long-term strategies. At first, the difference might not seem huge, but later it will become visible.

Why Human Presence is Needed?

TikTok growth is permanent. The trends change every day, that’s why human presence is needed, because automated tools can’t adapt so fast. Human presence brings noticeable shifts, and when a certain type of video performs well, the adjustments can be made at once.

Managed growth service comes in handy like a support system. It can help guide your direction instead of just increasing numbers. A great solution is to combine both approaches to get the results, guided by understanding rather than automation, and create an identity for your account. This way, you can strengthen our identity, which matters a lot on TikTok.

Automated tools vs Managed Growth

An automated tool is suitable if the goal is volume, because it helps to get more followers and more likes. But the number of followers doesn’t mean that they all care about your content. As for the managed growth, it focuses on attracting genuine people, bringing better watch time, more comments, and shares, and the creation of a real community as a result. TikTok’s algorithm evaluates these signals.

Simply speaking, it’s better to have 10,000 genuine followers than 50,000 who are not active. Engagement means more for TikTok than empty numbers.

Which One to Choose?

The choice of the method for TikTok growth is individual. If you have short-term and quick goals and need to see numbers, then an automated tool can be a good choice for you. But sustainable growth for stable brand building needs a more complex approach and will be more expensive.

The choice of the platform is the key factor for the future growth of your account. HighSocial is a platform that doesn’t use spam-style automation, but focuses on quality, connecting accounts with the target audience. You won’t get an overnight explosion, but you will get a steady growth, highlighting your authenticity.

Summarize

It may seem that automated tools and managed TikTok growth have the same aim, but the paths they take are different.

Automated tool is a choice for fast speed and activity, while managed growth includes personalized strategy.

The best choice for an effective strategy for the real growth of your account and making your personal brand stand out from the crowd is the combination of both options.