How To Grow Your Expat Business With The Right Website

expat network

How To Grow Your Expat Business With The Right Website

One of the recent upgrades in the business world is the creation of websites, and this is due to the fact that people would rather get information from your website first to know your business better before trying out your services. How can a website help your expat business?

The use of websites in expat business has been on the rise in recent times due to its contribution to the smooth and effective running of the business and its role in the attraction of new customers. The main purpose of adopting the usage of the website is to increase visibility since it is a world wide web and can be accessed by people all around the world.

This article will express various steps to be considered in actualizing a functional website for your expat business.

Tips On How To Grow Your Expat Business

Know Your Why

For every start-up, there is always a “why” behind it. This indicates the reason you are starting the business in the first place. Many call it ‘passion’; some call it ‘goals’. Irrespective of the tag attached to it, it is purpose-driven.

The very instance you chose to leave your country and become an expat in another country shows how determined you are. Leaving your comfort zone is not as easy as many people think.

For a start, learn the rules and regulations of the new country you are in and know how things run there. Negligence to do that might hurt your expat business. Additionally, remain consistent; remember Rome wasn’t built in a day, and even the top tier business owners didn’t reach the apex in a day.

Collaborate With A Website Designer

When it comes to the expat business, creating a website should be one of your priorities, and to do this effectively, you need to collaborate with a website designer. The foremost thing they consider is a web address; they will choose a rather simple name for your website; keeping it simple would go a long way in its accessibility as it would be easier for people to pronounce and remember.

Also, it would be best to opt for an address that ends with .com, .org since expat business websites that end with that can be accessed worldwide; deviation from such a name might have a not so good effect on the expat business.

Another thing a website designer will help you with is telling you how your website name should appear for your customers to have no issues remembering. They avoid the inclusion of numbers or hyphens. The name of the expat business in its most natural form can also be used for the website; the only problem you might encounter is that someone else might be using the name of your choice but don’t stress it, you can actually buy an address that has already been taken! Although this gets expensive sometimes, it’s all worth it.

The right website designer will get your website a good web host. There are numerous web hosts out there, but you need to keep your nose to the ground in order to make a grand choice. Be on the lookout for hosts that offer fast and reliable services. Web hosts offer three major plans; single, premium and business.

The business option is highly recommended for businesses like yours due to its traffic inducing capability.

Collaborate With An SEO Consultant

The hope of landing an expat business website that gets more traffic might be dashed if the struggle lacks professionalism. A pro touch is much needed; get an SEO consultant to do this for you.

Getting a name and a web host is not enough; getting your website fully optimized gets the bigger chunk. With the help of an SEO consultant, you can use the proper keywords to make your website rank higher than your competitors.

Conclusion

Once you know your reason for starting an expat business and you have also considered the choice of hiring a website designer and a bespoke SEO specialist, then your business will be on the verge of recording a high level of traffic.

Note that making adequate preparations for your expat business is good but not enough. The service you render leaves a more lasting impression on your customers; a fully-satisfied customer will refer your business to other potential customers.

Moving Abroad Checklist

Initial Considerations

Will your partner be travelling with you?

If so, what will they be giving up in your present home and will they be able to continue with their career in your new home? You will need to check whether a separate visa is required for your partner to work or if your visa gives that right. If they are unable to work you will need to decide on the effect on your finances and what alternatives are available to give a fulfilling life (home business, training, voluntary work).

Are you taking family with you?

Moving with family raises many exciting opportunities, but also can create challenges. The HSBC Expat Explorer survey indicates that expat kids can take six months to settle in to their new country (see article). Getting young or even older children to prepare to move and leave their friends and family behind can be a challenge and should be thought through.

The options for education is another area that needs to be thought through.

Moving your child to a new country with a different education system can be a great opportunity to broaden their experience, but if they are close to key exams the timing can make this inadvisable. If you do take your family with you, it is important to decide between joining the local school system or choosing an international school.

Where will you be living?

Whether you will be living in a house or apartment, furnished or unfurnished, these decisions will affect what you need to take with you. The time you are planning to live overseas will also affect whether you should leave your property at home empty, rent it out or sell it. See the article Sell, Store or Ship.