Marketing and Communications Specialist/Manager
Last Updated: 11th May 2017 (over 5 years ago)
I am proud of my attention to detail and as a result of my experience with companies of different sizes, budgets and industries. I have been able to develop skills beyond those of a typical “marketer”, including project management, research and analysis, and basic coding techniques. I enjoy working with a wide variety of people and am a multi-tasker, diligent self-starter and eager team player. I have worked in the USA, Europe and the Middle East and am not afraid to dive into new environments.
As a Marketing Manager at Close Brothers, I have to ensure that new products, approaches and opportunities in marketing and business development are actively pursued, promoted and implemented as appropriate. This includes assigning them to the relevant product and service teams. I have to manage, support and coordinate a team of ten. I manage key stakeholders, undertake research and gather competitor analysis for key market segments. This includes (but is not limited to) monitoring lead performance; developing the marketing budget; linking customer needs to outcomes; building long term business opportunities; incorporating the successful development of an integrated marketing budget; online digital strategy incorporating website, social media and Google AdWords.
Identified product gaps in the market so as to introduce innovative products. Once identified worked with Moody’s Analytics to bring ‘Intelligent Retirement’ to market, a product that identifies needs and trends of an ‘aging population’ and a need to save for retirement. Project management for the launch of products to market e.g. MPS and Intelligent Retirement.
Ability to design and execute research in order to optimize campaigns and collect feedback for future improvements
Planned, lead and manager marketing functions including brand building, research and analysis, lead generation, sales facilitation and ongoing customer communications.
Worked with a creative team to develop and execute high quality, strategically sound marketing campaigns with measurable sales impact with a strong focus on investment return. Research studies and segmentation of clients so as to effectively target and bring in business.
Support paid offerings on key social media platforms, including Facebook, Twitter, You-tube.
Use insights and understanding of top trends and opportunities across social media, digital and traditional media
Project management and contributed to setting the marketing strategy for the 2016-2017 business model.
Built and designed SharePoint pages for the Business Development Team and maintain lead analysis.
Drafted reports and put together presentation for strategy meetings across the whole business. Provide active input towards strategy development, campaign execution, implementation, optimization, analytics and reporting.
Organised, attended and coordinated multiple ‘investment seminars’, fund raising events on investment strategy and key policy changes in the industry, such as the impact of changing Pension landscape.
Knowledge of internet technology platforms and tools, such as Google Analytics, Google AdWords, Wordpress and Woo commerce.
Identified key knowledge gaps, wrote research papers and implemented new products to market, such as the Managed Portfolio Service (MPS). This was negotiated in line with the current financial policy and regulatory environment.
Managed photo shoots pre-and post-production. Ensured all marketing policies and procedures are developed to meet the changing marketing and strategic relationship needs.
Marketing, Investment Communication and Economic Analysis
Rebrand of CBAM products and overall of general quality of marketing material. Range of mediums, from written material to social media. Able to work independently as well as in a team.
Executed PR strategies through managing media relationships, reviewing editorial calendars, selling and pitching stories, writing press releases, attending media events.
Point of contact and connection between the investment team and the creative team.
Financial experience with P&L management and have strong presentation skills.
Monitored lead performance daily and provide weekly forecast against budget along with explanations and action plans.
Excellent drafting and communication skills to different levels of clients, from experienced investors (IFA market) to private clients. Work with Ad Agency to implement campaigns within budget and key performance indicators of cost per click, cost per Lead and cost per sale.
Research, draft, edit and pull together comprehensive analysis of global market trends. E.g. Introduction of tannery business into the UK. Familiar with basic accounting techniques, business development methods and website design.
Strategic leadership. I lead a team of outsourced individuals to showcase high levels of ambiguity, creativity and management. This requires a certain level of business acumen.
Investment Communications and Proposition Manager
— Nov 2014
Strategy and Proposition and Project Management
Developed Architas Multi-manager (AXA’s fund management business) and BAM investment proposition while assisting key members of senior management. Analysed the market and competition to rightfully position the business.
Developed an innovative app for AXA insurance customers so as to increase digital and mobile presence.
Developed new range of five funds for BAM and separated the active and passive investment strategies.
Established a customer base and identified its expectations from IFAs.
Identified the relevant market research to define the basis for BAM business strategy.
Led fund profile analyst for ‘Tailored Selection’ fund range. Wrote 300 fund and sector profiles. This included overarching macroeconomic themes and current global trends.
Marketing and Investment Communications
Developed the marketing proposition for ‘new breed’ asset management firm. Asset management firm was part owned by AXA and part owned by Independent Financial Advisers (IFAs). This included a social media strategy on how to target clients.
Developed two different marketing and communication strategies and led the team on the investment brochure procedures.
Lead investment writer for; brochures, short reports, white papers, articles to go to press, investment committee minutes, quarterly fund sector updates. These were read by; intermediaries, end clients (institutional and retail) and used for internal communications and roadshow presentations.
Analysed economic date for presentations, brochures and client forums.
Resolved conflict between colleagues successfully; worked proactively to remove obstacles from our working environment
Regulation and Research Assistant
— Oct 2013
Regulation, Policy Research and Analysis
Submitted BD responses for Financial Services Compensation Scheme (FSCS) regulatory changes, RDR and European legislation on Packaged Retail Investment Products (PRIPs) and Key information documents (KIDs).
Assisted in the implementation of a new financial regulatory landscape and fee transparency project. Launched in 2012.
PR, Marketing and Communications
Produced a constant stream of data and investment stories for the national and local media influencing the team leadership to increase BD’s media contribution significantly.
Lead Generation and ;ed social media strategist team for Budget and the Autumn Statement responses which increased social media presence.
Produced a weekly distillation of the weekend personal finance press which was circulated to the Investment team meetings.
Produced a monthly t board report that showed the monetary value of articles in press, distributed across all 34 offices.
— Aug 2010
Edited Picture Footage and wrote scripts for voice over media packages.
Worked in diverse cultural background in downtown Cairo
Produced daily reports on outgoing newsreels.
Editorial and Development Assistant
— May 2010
Produced reports on the misrepresentation of controversial topics within various media outlets, both Arab and Western.
Researched, analysed and interviewed Egyptian women and homosexuals about discrimination within Egyptian society.
Identified key areas of human rights violent within Egyptian society. This was prior to the Arab Spring.
Researched; rising sectarian tensions in Egypt, the increase of political dissatisfaction and the rise of sexual harassment.
Worked in a diverse cultural background with people from all backgrounds, faiths and cultures.