Regional Sales and Marketing Head


Last Updated: 14th July 2018 (over 4 years ago)

Address
United Arab Emirates

E-mail
Locked

Phone Number
Locked

Gender
Male

Age Range
35 to 44

Qualification Level
Masters

Languages
Arabic, English, Urdu

Summary

A result-focused, team-oriented electrical engineering professional with 20+ years of work experience and documented record of strong and decisive leadership in Business Development, Strategic Planning, Key Accounts Management, Relationship Building, Sales Management, market share expansion and Team Building across the Oil and gas in Middle East and Pakistan region. A corporate strategist and key member of the management team with excellent technical knowledge on IPPs, High/Low Speed Power Generation Equipment, Gas and Diesel Engine ,Turbine ,Power Products, Electrical Systems, Oil and Gas Rotating Equipment, Gas compression package, Gas compressors and other products.

Specialties:

• Technical Sales
• Projects Sales
• B2B Sales
• Corporate Sales
• After-Market Sales
• Rental Equipment Sales
• Key Account Management
• Strategic Alliances Development
• Business Intelligence Gathering
• Value Based Selling
• Customer Relationship Management
• Gas Compressor Sales
• Air Compressor Sales
• Capital Equipment

Education

Preston University
MBA Marketing

   Mar 2011
— Sep 2013

PIMSAT
B Tech(H) Electrical

   Jan 2006
— Dec 2008

Alkhair University
B Tech Electrical

   Jan 2004
— Dec 2006

Experience

Kerui Group
Regional Sales and Marketing Director

   Sep 2015
— Current

Kerui is a Packager and services provider of World renewed brands GE Waukesha, Cummins, Perkins, MTU Caterpillar, Ariel USA, Atlas Copco of Gas gen sets, Gas compressors etc
As a Sales Head, my responsibilities are as follows but not limited to

• Responsible for revenue generation across products and territory through the sales team
• Ensure Profitable Sales which are in line with target margin of the company
• S&A control
• Ensure compliance to the credit control policy of the company and reduce overdue outstanding/bad debts
• Prepare Business Plan based on business design, structure, process and operating plan and financial model
• Periodically review distributors performance through Sales team and check on gaps in performance and seek reasons and a
• Plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
• Actionable steps to close the gaps
• Conduct regular meeting with distributors and sales team to discuss target status, product training and sales strategy
• Conduct effective and accurate market research and apply this information to increase market share
• Lead the marketing activities including new product development, marketing communication, displays at exhibitions, sales promotions, brand strategy etc
• Plan the Channel & Project Sales and make improvements in sales process management, forecasting
• Coordinate, prepare and launch new products for the assigned market(s) with co-operation of the respective sales department in the respective geographies.
• Provide leadership in resolving customer/dealer complaints and any internal issues pertaining to co-ordination with Logistics/Supply Chain.
• Update management on business process, operating plan, financial model and profitability.
• Monitor team's performance and motivate them to achieve their Targets.
• Work closely with factories to ensure customer needs are met

Wasco Engineering International
Sales Manager

   Dec 2013
— Current

WEIL is Approved Packager and Power Partner for GE Waukesha,Gas Engines,Caterpillar, Gas Gen sets & Arial Compressors, Control Systems etc.

As a Territory Sales Manager, my responsibilities are as follows but not limited to

• To attend day to day customer’s Meetings
• Technical Discussion with Customers and Kerui Design and Project team
• Develop Business strategy for whole Middleast region.
• Development of agents, Product comparison on technical and commercial grounds.
• Prequalification and registration with National and International Oil companies
• Customer relationship for existing and future After Market business
• Meetings with Principals and Suppliers for products and targets related issues
• Gathering Competition Information
• Techno Commercial support to regional offices i.e Oman, Kuwait and KSA, Turkey, Pakistan etc.
• Responsible for revenue generation.
• P&L for regional sales target of new Equipment sales a and aftermarket sales
• Ensure Profitable Sales in line with target margin of the company.
• Selection and appointments of agents with special focus on oil and gas sector petroleum equipment and oilfield services industry.
• New product development
• Plan the Channel & Project Sales and make improvements in sales process management, forecasting
• Coordinate, prepare and launch new products for the assigned market(s) with co-operation of the respective sales department in the respective geographies.
• Development and Monitor sales team's performance and motivate them to achieve their Targets.
• Update management on business process, operating plan, financial model and profitability.
• Provide leadership in resolving customer/dealer complaints and any internal issues pertaining to co-ordination with Logistics/Supply Chain.
• Ensure compliance to the credit control policy of the company and outstanding
• Periodically review distributors performance through Sales team and check on gaps in performance

Orient Energy Systems Pvt ltd
DGM

   Sep 2011
— Dec 2013

Distributor of GE Jenbacher ,GE Waukesha ,Distributor of Cummins Gensets UK,New Holland Heavy Equipment,Hangcha forklift Trucks,GD Compressors other renowned brands.

•As a Deputy GM, I was responsible for:

• Responsible for revenue generation across products and territory through the sales team
• Ensure Profitable Sales which are in line with target margin of the company
• S&A control
• Ensure compliance to the credit control policy of the company and reduce overdue outstanding/bad debts
• Prepare Business Plan based on business design, structure, process and operating plan and financial model
• Periodically review sales staff performance through Sales team and check on gaps in performance and seek reasons and a
• Plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
• Actionable steps to close the gaps
• Conduct regular meeting with sales team to discuss target status, product training and sales strategy
• Conduct effective and accurate market research and apply this information to increase market share
• Lead the marketing activities including marketing communication, displays at exhibitions, sales promotions, brand strategy etc
• Plan the Channel & Project Sales and make improvements in sales process management, forecasting
• Coordinate, prepare and launch new products for the assigned market(s) with co-operation of the respective sales department in the respective geographies.
• Provide leadership in resolving customer complaints and any internal issues pertaining to co-ordination with Logistics/Supply Chain.
• Update management on business process, operating plan, financial model and profitability.
• Monitor team's performance and motivate them to achieve their targets.
• Work closely with factories to ensure customer needs are met

Allied Engineering and services Limited
Regional Manager Power Systems

   Dec 2001
— Aug 2011

Official Distributors of Caterpillar Diesel and Gas generators,Heavy Equipment,Ingersoll rand ,I MW Compressors in Pakistan.

• As a Regional Manager , I was responsible for:

• Direct P&L responsible for the north region
• To attend day to day customer’s Meetings
• Technical Discussion with Customers and Kerui Design and Project team
• Product comparison on technical and commercial grounds.
• Prequalification and registration with National and Multinational Companies
• Customer relationship for existing and future aftermarket business
• Meetings with Principals and Suppliers for products and targets related issues
• Gathering Competition Information
• Responsible for revenue generation.
• Ensure Profitable Sales in line with target margin of the company.
• Plan the Channel & Project Sales and make improvements in sales process management, forecasting
• Coordinate, prepare and launch new product solution for Telecom in assigned market(s) with co-operation of the respective sales department in the respective geographies.
• Development and Monitor sales team's performance and motivate them to achieve their Targets.
• Update management on business process, operating plan, financial model and profitability.
• Provide leadership in resolving customer/dealer complaints and any internal issues pertaining to co-ordination with Logistics/Supply Chain.
• Ensure compliance to the credit control policy of the company and outstanding
• Periodically review sales team team’s Performance and check on gaps in performance
• Developed telecom companies as a Key Accounts and achieved sales of 450 DG sets by selling 1000 Gen sets in Telecom sector.
• Largest and worthy group of hotel chains, Hashoo Group, was added to clients list
• Sold 6 MW solution to Fauji Cement with synchronization with power grid
• The sales of small ratings DG sets was increased by 300%
• 100% Market share was achieved in oil and gas companies

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