BUSINESS DEVELOPMENT MANAGER


Last Updated: 27th March 2018 (over 4 years ago)

Address
Kenya

E-mail
Locked

Phone Number
Locked

Gender
Male

Age Range
35 to 44

Qualification Level
Masters

Languages
Afrikaan, English, French, Hindi

Summary

* MBA (Marketing Management ) professional with over 15 years plus of experience in Fmcg industry& Pharmaceutical in Sales, Marketing and Business Development
* A strategic thinker with flair of charting out strategy for sales and channel management and contributing towards enhancing business volume and growth and achieving profitability norms.
* Deft in implementing systems & procedures with proven ability to maximize efficiency in operations.
* Handling customer service operations for rendering & achieving quality services.
* Ensuring efficiency in operations & meeting of targets.
* Excellent relationship management skills with experience in statutory compliances & smooth business operations.
* A keen communicator with honed problem solving, analytical & team management skills

Education

NIBM
MBA

   Jan 2016
— Dec 2016

Experience

BHATIA UNITED LTD
HEAD OF BUSINESS DEVELOPMENT

   Sep 2017
— Current

Bhatia United Kenya Limited as BUSINESS DEVELOPMENT MANAGER -Sales & Marketing
September 2017 to presently at Nairobi Kenya
Bhatia united keya limited as Business Development Manager - Sales & Marketing (Bhatia united is a part of Multicom UAE which imports auto care range of products like Fotmula1 and Gunk global brand last 20 yrs
having office in recently open in oman , Middle East, some part of CIS.
KeyResultAreas:
Devising business plans & pricing strategies for local & export sales and obtaining management's approval for thesame.
Ensuring that the Distributors implement the agreed norms e.g. timely payments, order preparation & placement, pricing,etc.
Selection and Forming Alliances with new channel partners;- Local & Export.
Ensure the presence of brand across respective area of distribution network and periodically assess the health of business distribution at respective area level.
Formulate, direct and coordinate marketing activities and policies to promote the brand, working with advertisement agency for re-branding excise.
Managing timely supplies to super / hyper markets and ensure visibility and availability throughout the year. Currently doing business with carrefoure 3 outlets , tuskey 14 outlets , choppies 2 outlets,
Develop pricing strategies both local as well export sales.
Takes overall responsibility for Product, positioning & new product development in co-ordination with R&D.
Train, Develop & Motivate the Field Force; developing a stable team & stable operations.
Targeting the sales as per countries, cities, customers, and products categories.
Managing monthly & annual sales objectives for sales personnel.
Obtaining management approval for the marketing plan.
Conduct market research to determine market requirements for existing, new product.
Plan and carry out marketing activities to agreed budgets, sales volumes, values.
Escalate issues to the management which require management attention.
Benchmark and analyze competition strategies, product reviews, distribution challenges, channels, pricing strategies.
Implementing various policies to promote the brand and working with advertisement agencies for branding activities.
Establishing target markets as per specific countries, cities, customers and products categories.
Liaising with concerned marketing agency for ATL & BTL activities.
Ensuring timely:
Payments, order preparation & placement and pricing .
Supply to super / hyper markets and monitoring visibility & availability throughout the year
Establishing:
Alliances with new channel partners - Local & Export
The brand presence through effective distribution network and periodically evaluating the same.
Accomplishments:
Played key role in bringing new customer into direct fold of companies from 1 to 30 number thus giving stability to business
Successful Re-branded all the packs in liaison with designing agency and Supplier.
Revamped distribution network by focusing on outlet base, coverage and revamping the route; made 100% product availability in target outlet and increased the prepack business by 20%
Created SOP on order dispatch marketing and sales .Improved the system by increasing individual performance & accountability
Successfully established Route Sales under company thus increasing penetration and increasing sales

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