Business Strategy Expert | Creator of 6 Figure E-Commerce Companies | Branding Wiz | Recruiting and HR | CRM


Last Updated: 5th September 2019 (over 3 years ago)

Address
Canada

E-mail
Locked

Gender
Female

Age Range
25 to 34

Qualification Level
Degree

Languages
Chinese, English

Summary

Building successful organizations is my passion, and I have proven success in developing and scaling brand audiences and converting them into customers. Over the past 2 years, I have created 2 six-figure e-commerce companies with organic audiences of 70,000+ members across social media platforms. I have the large scale vision of an entrepreneur, yet also the adaptability and reliability of a team player.

Both creative and organized, I have worked on projects for brands such as Budweiser, Kokanee, Coca Cola, Fresh Prep, and Hasboro. I am experienced in creating visual content, social media marketing strategy (including Facebook ads), email marketing, event production, event management, and working with agencies.

Furthermore, I am skilled in full cycle recruiting, including creating job postings, shortlisting candidates, evaluating questionnaires, conducting interviews, making a hiring decision, and onboarding new hires. I have helped a 5 person team grow to an organization of 35.

I'm looking to join an organization that can challenge me deeply, make me think, and also give me the opportunity to create a lasting positive impact on the world. I would enjoy helping companies with business development strategy, operational efficiency, and HR strategy.

In my spare time, I like to travel (I have been to over 35 countries! Most of them solo), surf, cook, play tennis, read, and ride motorbikes.

Education

The University of Calgary
Bachelors of Commerce - Finance Specialization

   Sep 2013
— Apr 2017

• Recipient of U of C entrance, Jason Lang, and Alexander Rutherford Scholarships for academic achievement • Recipient of Haskayne Action Award for outstanding undergraduate contribution to the Haskayne School of Business.
• Winner of JDC West, CPA Board Governance, and Berg International Case Competitions.
•3.6 GPA

Experience

West Coast Digital Corporation
Owner and Operations Manager

   Feb 2018
— Current

• E-Comm holding company with active brands such as Pineapple Everything and The H2O Bottle.
• Developed a business + logistics model that yielded 6 figure revenues and an avg. of 26% profit margin over 18 months.
• Shopify expert: site design, product management, fulfillment, copywriting, digital marketing, & analytics.
• Organically built a social media and email list following that includes over 70,000 followers across platforms.

Fresh Prep
Manager of HR and Customer Support

   May 2017
— Jun 2019

•Led the team in recruiting new talent. Skilled in writing job descriptions, gathering a resume pool, conducting interviews, & making a hiring decision. Skilled at using Deputy and Natural Insight softwares.
•Directly managed the online customer support division of 6 employees using Intercom; Proficient in online customer support, technical troubleshooting, employee training.
•Responsible for all account payable duties - including payroll, vendor invoices, office utilities, and legal, accounting, & bank fees.

Labatt Breweries of Canada - AB InBev
Trade Marketing Assistant

   Apr 2016
— Sep 2016

• Project manager of the design, management, and execution of all Budweiser-sponsored sports viewing events in Vancouver, Canada.
• Managed relationship and accounts with 6 brand partners, including Whistler Blackcomb, BC Lions, Rockin' River Music Festival, and COG Music Festival.
• Served as the client contact at Budweiser events in Vancouver and created training manuals for contracted employees at the events.

Bell Canada
Sales Consultant, Store Manager

   Jun 2013
— Feb 2017

• Consistently achieved monthly contract sales of 130%-150% to target; maintained 6-month trend of 100% customer satisfaction score. Highest sales performer in Canada on 3 separate monthly occasions.
• Conducted interviews with potential candidates and onboarded new employees.
• Admin duties such as bank deposits, inventory tracking, shipping/receiving, and managing the staff schedule.

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