Business Development / Sales Manager

Last Updated: 19th December 2018 (over 3 years ago)



Phone Number


Age Range
45 to 54

Qualification Level

Arabic, English


Qualified senior management professional with over 22 years of experience in strategizing businesses, developing new markets, activating targeted sales plans and delivering measurable results, leading to significant increase in sales numbers / volumes, revenues and bottom-line profits. Proven ability in analyzing distribution and hiring new distributors and training. Optimizing resource utilization and management of day to day project activities in compliance to delivery schedules, review deliverables prior to passage to clients. Exploring a worthwhile opportunity with distribution to target major projects and build strategies to increase percentage of success.


Ain Shams University
Electrical Engineering

   Sep 1987
— Jun 1994

Power & Machines Department


Al Mousa Industrial Devise (AMID Egypt)
Sales & Operations Manager

   Aug 2016
— Current

• Registration in Oil, Gas & Petrochemicals, Electrical Distribution Companies & Water Companies
• Managing the operations side in executing a project with Bechtel in Egypt
• Heading the quotations team to prepare quotes for the project
• Discussing with different manufacturers for AMID representation In Egypt
• Managing the stock profile for AMID
• Placing strategies for AMID Egypt to target the different end users and projects
• Managing the expediting team to make sure that the materials to be delivered on time.
• Managed to get 3 manufacturers representation in Egypt
• Secured 45 Million EGP of sales in 9 months
• Registered the company in 25 Oil, Gas, Petrochemicals and Contractors in 9 months

Emerson - Appleton Electric Group
Project Manager / Sales Manager

   Jan 2006
— Dec 2016

• Define & implement project schedules & other SLA parameters aimed at seamless implementation of assigned project phases
• Develop & ensure compliance to project proposals with due dates and prioritize enquiries based on various of project aimed at enhancing team productivity
• Maintain updated list of products requiring enhancements as well as developing new products based on evaluating market feedback
• Collaborate with various support teams in ensuring compliance to project delivery schedules and other Service Level Agreement parameters
• Provide technical guidance to team members and other teams in evaluating and interpreting critical technical data and impact of implementing process improvement initiatives
• Enhance system performance by modifying various processes and performing system upgrades based on latest technological trends
• Participate in various project review meetings highlighting project progress to the senior management team to enable effective decision making related to expediting processes
• Interact with the senior management team and clients on team performance and action plans for maintaining service levels across various phases of operations
• Heading the proposal team and concentrating that all aspects of the proposal such as Terms and Conditions, Payment Terms, Delivery Period and deviation list is all clearly outlined.
• Work in collaboration with the sales team once a project is identified to work on a strategy on how to influence the customer’s specifications.

• Played key role in setting up the Saudi facility from products perspective based on evaluated market requirements and collated market intelligence on competition
• Rated high for successfully delivering projects worth $2.8 Million within 1 year of taking charge. Related products were Panel Boards for Saudi Aramco, Lighting for Saudi Maaden, Panel Boards and Control Stations for Kenya Pipeline Company.
• Created a proposal checklist and Tiering tool to identify which proposal will be qualified and needs to be handled by the project team.
• Prepared a product enhancement list based on the market requirements and presented it to the related product managers highlighting also the expected increase in sales volume.
• Assisted in securing ADMA OPCO – Technip Project – Additional Gas Facilities

Sales & Business Development
 Sales Manager – Abu Dhabi / Egypt / Yemen, Jul 2010 – Jan 2014 based in Abu Dhabi, UAE
 Territory Sales Manager, Kuwait / Egypt / Yemen / UAE / Qatar / Libya / Qatar & Oman May 2008 - Jul 2010 based in Dubai, UAE
• Train distributors on regular basis both technically and commercially via regular presentations and tests to highlight to distributor management the outcome of the presentations and trainings.
• Set up strategies aimed at retention/ enhancement of existing market share in the assigned territory through distribution. Collate market intelligence on competition and other market trends for restructuring of business strategies
• Build / maintain productive business relationship with key decision makers across existing client / prospect organizations for identification and development of new business opportunities
• Interact with production to align requirements to business deliverables followed by drafting minutes of meetings with specific action points
• Render qualitative presentations highlighting organizational / product capabilities to enhance brand awareness during exhibitions and promotional campaigns
• Collaborate with clients in conducting product enhancement studies aimed at upgrading of products based on technological trends
• Focus on enhancing market penetration for Explosion Proof products across target market segments in the assigned territory
• Build & maintain productive business relationship with distributors, customers & major accounts for effectively closing identified business deals
• Conduct product demonstrations and technical presentations to EPC’s based aimed at enhancing business generation. Follow up with existing clients for generating repeat business for various product lines
• Focus on enhancing profitability of various products and organize promotional campaigns to enhance regional brand awareness

• Successfully conducted site surveys in Ruwais & Habshan by identifying opportunities leading to securing 3-year maintenance agreements with ZADCO, NDC including GASCO and Borouge. Total Value of Additional Sales $3M every 3 years starting from FY 2010
• Rated high for securing project orders with J Ray McDermott, Technip, NPCC and other EPCs as well as for consistently surpassing annual business targets. Total value of projects secured $2.5M in FY 2010
• Increasing sales in Qatar via educating distributor by 200% in FY2009
• Adding extra sales via Dubai Distributor by educating the distributor about an existing product range by 100% in FY2009
• Secured Sales in via Egypt Distributor for different projects in Commercial and Food & Beverage Industries by 50%
• Completing registration in ADMA OPCO and updating registration in all of the OPCOs.

Inside Sales Engineer Jan 2006 – May 2008 Based in Dubai, UAE.
• Prepare a Techno-Commercial Bid for Inquiries received from Distributors.
• Assist distributors in the technical meeting during bid evaluation.
• Manage the deadline of quotes and prioritize based on different aspects such as quick turnaround from customer, percentage of securing orders, quality of feedback from customer.

• Successfully training 2 new colleagues on proposal software and technical training.
• Assisting in securing $200K from L&T in India for an ONGC project to supply junction boxes.
• Held regular technical training sessions to distributors, end users and EPCS.

Operations & Administration
• Interact with OPCOs in the ADNOC Group, such as NDC, ZADCO, GASCO, Takreer, Borouge, ARAMCO, SABIC, PDO, QatarGas, Qatar Petroleum, QATAR Chemicals based on business and operational requirements
• Optimize resource utilization & streamline processes for enhancing operational efficiency & departmental profitability
• Acquaint team members with organizational policies & procedures for implementing the same in day to day business transactions
• Evaluate team performance & render productivity enhancement feedback. Organize training sessions for team members based on identified training needs
• Prepare & present various status reports for the senior management and other stakeholders to enable effective decision making
• Industries targeted were Oil & Gas, Petrochemical and Power Plants in Abu Dhabi in addition to Emirates Aluminum Company.

3M Egypt Ltd
Electrical Sales Engineer

   Oct 2004
— Oct 2005

• Handled complete charge of Business Development in Egypt for 3M Electrical Products such as Scotch Tape, Cold Shrink Terminations, Heat Shrink Connections, etc.
• Adept at interacting with various clients and customers for repeat / referral business and long-lasting business relationships.
• Effectively conceptualized and planned robust sales and marketing plans for smooth functioning of the organization.
• Developed new profitable business partners (Dealers, Distributors, Stockiest) from main competition vendors, analyzed latest marketing trends and tracked competitor’s activities to provide valuable inputs for fine tuning sales & marketing strategies
• Effective Customer Relationship Management through satisfactory customer service, timely resolution of customer queries.
• Industries targeted were Power Plants, Oil & Gas and Petrochemicals.

Key Achievements:
Increased sales in a year from $75K to $350K

PICO Petroleum Services Company
Downstream Sales Engineer

   Jun 2001
— Oct 2004

• Developed business for the organization, identified business opportunities/ revenue models and generated business plans to achieve the same and locate potential clients in targeted segments to secure profitable business.
• Identified the aggressive business acquisition of corporate key accounts with long term and sustainable buying potential and maximize revenue generation for measuring instruments such as flow meters, flow computers, safety relief valves and liquid sampling systems
• Mapped business dynamics with continuous monitoring competitor moves, product evaluation and changing needs for realigning strategies for business development.
• Provided technical support to clients in electrical products for hazardous areas through working with Appleton Grp.

Key Achievements:
Increased sales from $20K to $400K

MisrNaft CTS
Sales Engineer

   Jan 1996
— Jun 2001

• Involved in sales and marketing of Electrical Products for Hazardous Areas, and Instrumentation.
• Maintained active interaction with existing clients to rebuild confidence ensuring prolonged retention. Explored new business opportunities through systematic prospecting to generate business enquiries
• Involved in installing commissioning, startup of underground tank gauging system and flow meters, and trained the customers on its operation
• Conducted seminars and training courses for Explosion Proof Areas and their different classifications.

Key Achievements:
Increased sales from $100K to $600K

Technical Projects Company
Techno - Commercial Engineer

   Sep 1994
— Dec 1995

• Involved in preparing quotes as per the customer’s specifications highlighting the advantages of the products and deviations from the specifications.
• Proposals was taking care of LV and Medium Voltage Switchgear up to 36kV.

Key Achievements:
Preparing a format for quicker quotation preparation