Business Development/Project Management/Digital Marketing/Sales


Last Updated: 1st December 2018 (over 3 years ago)

Address
United Kingdom

E-mail
Locked

Phone Number
Locked

Gender
Female

Age Range
25 to 34

Qualification Level
Masters

Languages
English

Summary

RACHEL WALKER

PROFESSIONAL PROFILE

Experienced international business management professional with 10+ years of cross-industry experience and a proven track record of successful project implementation, resulting in notable business growth and innovative solutions. Driven, energetic and dedicated to providing value to each role through both structured and agile working methodologies. A passionate and devoted advocate of change management, digital marketing, and transformation initiatives; With an MSc focused on Digital Marketing and an objective of finding a role that combines a business consultancy nature with digital vision, for helping organisations advance growth while identifying strategic business evolution opportunities.

KEY ACHIEVEMENTS

❖ Tripled annual turnover across 4 countries as part of (BP/AGT) high-performance contract from £30 million - £90 million by doubling workforce and upselling services and equipment. Reduced operating costs by improving efficiency through leaning out processes and procedures and improving team capabilities and communication across all stakeholders.

❖ First project to receive formal BP recognition of excellence for successful delivery and implementation of Risk-Based Assessment (RBA) program in Azerbaijan, Georgia, and Turkey.

❖ Awarded recognition from BP/OISL corporate bonus scheme for effective delivery and “turn around” of high profile RBA project in the UK, from being a negative KPI performing project at QPR contract review meeting, to become the highlight for success. Subsequently, securing funding for growth globally and eventually, (following successful implementation) securing a 5-year global contract.

❖ Responsible for the growth of a new and additional division at Hays Energy for senior appointments while working on the expansion of commercial division, which attended to high profile roles and required an additional team to manage the increasing workload.

WORK EXPERIENCE

GLOBAL MARKETING & BD MANAGER
Optima Maintenance Solutions/ Aberdeen / 08/2018 – Present

Marketing and Business Development role responsible for progressing Optima to a position of prominence in marketing and digital innovation, by developing, implementing, designing, analysing and optimising marketing and business development initiatives, across all digital channels, as well as all other relevant offline exhibitions, trade journals and media. Developing business internationally by designing inbound and outbound marketing campaigns that facilitate the customer journey while capitalising on B2B life-cycle conversion opportunities through lead scoring and qualification framework. Formulating customer and user experience (UX) strategies that deliver Optima’s business solutions, developing the brand's identity in the marketplace and across all customer portfolios, globally.

OPEC Systems / Sydney, Australia / 03/2016 – 12/2016
SUBSEA DIVISION HEAD/BDM

Sydney-based client interface strategic business management and development role, requiring extensive travel across Australia to negotiate contracts and upcoming work scopes, attend tender briefings and to develop a new division within an already established Australian organisation, with specialities in Environmental, Industrial, Health, Defence and Marine.

• Developed governance and full project lifecycle processes, baselining objectives with measurable goals (KPI)
• Market research and strategic planning, including a proposed website redesign and digital marketing strategy
• Lead identification and acquisition of innovative technology (Sonar equipment) with full P&L responsibility
• Operations management including QHSE, internal audit and configuration management process revisions in accordance with NOPSEMA dive regulations, including ISO 9001 compliance modifications to SharePoint system for enhanced usability

BUSINESS CONSULTANT/CAREER BREAK
Freelance / Philippines, Japan, Malaysia / 01/2015 – 03/2016
Following a lengthy secondment in Azerbaijan time off was taken to travel the world solo. This resulted in some freelance business consultancy work for yacht clubs in the Philippines; ranging from marketing, business development, legal and insurance obligations, stakeholder analysis and digital marketing and sales strategy with additional property renovations.

PROJECT MANAGEMENT
Oceaneering International / Azerbaijan, Georgia, Turkey, Malaysia/ 11/2012 - 01/2015

Project Management role responsible for the global roll-out of Risk-Based Assessment (RBA) and “value add” suite of projects spanning 4 countries. Trained and developed local staff as part of the government nationalisation plan to handover improved business model and revenue targets while managing stakeholder expectations as interface between operations and projects internationally.

• Successfully implemented and managed RBA project, at scale, while growing business through succession planning, securing additional profit and reducing costs by managing efficiency and resources from the global pool
• Responsible for full lifecycle project management from inception to handover and close out with lessons learned, ensuring KPI reporting in line with corporate strategy and goal realisations
• Innovation of processes including procurement process through 3rd party subcontractor management
• Operational cost reductions through change management, risk management, and continuous improvement initiatives, while embedding project management framework and tools into the company culture

PROJECT COORDINATOR
Oceaneering International / Aberdeen / 05/2010 – 11/2012

Successful delivery of complex technical projects across operational and mixed matrix project management structures. Responsible for planning, P&L, management and delivery of scope across multiple offshore assets and clients; utilising full project control tools and techniques, while resolving emerging issues and managing risk. Motivated and encouraged teams to adhere to tight deadlines, while developing continued improvement lifecycles.

• Devised international work scopes and tender contributions for locations including Papua New Guinea, India, and Angola on top of the UK while managing budgets and timesheets
• Was selected as part of a senior strategic corporate functional team to develop and deliver hierarchy restructure and change management initiative to innovate company commercial structure
• Analysis and reporting of data to key stakeholders of all levels internationally

HR AND RECRUITMENT
Oceaneering International / Aberdeen / 05/2009 – 05/2010

Responsible for dealing with HR and Recruitment issues across all business units while leading recruitment drives in the UK and Aberdeen. This included advertising, branding and copywriting while adhering to brand guidelines, answering website queries and resolving any application and user experience (UX) issues. Screened potential candidates for interview, disciplinary and contract administration and running of workshops for internal staff on legislative obligations and management training.

• Selected as part of the team that organised and ran the Offshore Europe event biennially
• Became super user for iRecruit, PeopleSoft systems and dealt with recruitment issues across the UK

Hays Energy & B.E.V / Aberdeen / 04/2008 – 05/2009
RECRUITMENT CONSULTANT

Responsible for recruitment of personnel at all levels across engineering and commercial business management. Attracted candidates through direct and email marketing, online advertising by copywriting job posts, adhering to brand guidelines and selling brand experiences of clients. Coached candidates for interviews while marketing company. Business developed and sold services while negotiating contracts with senior management and clients, exceeding KPIs and targets.

SALES COORDINATOR/SUPERVISOR
Global Lifting / Aberdeen / 03/2002 – 04/2008

Lifting gear company that specialised in supply of equipment to industrial B2B market while designing their own wire rope slings, with an in-house testing facility. Quotes were issued to spec and all tested equipment administered and controlled through document control processes.

EDUCATION

MSc Digital Marketing – IDM Accredited
RGU Aberdeen / 2017 – 2018
Key modules; Digital Marketing Strategy, Methods, Metrics and Analytics, PR, and Production Tools and Techniques

Certificate in Personnel Practice (CPP) – CIPD
Aberdeen College / 09/2009 – 08/2010
Human Resource Management

CERTIFICATES
• APMP Professional (IPMA Level D)
• Project Controls
• Primavera P6
• ICPM – Introduction to Project Management

DIGITAL PROJECTS

MSc Project – Digital Transformation and Website Redesign (Drone company in Australia)
B2B Web Redesign proposed to optimise for targeted B2B buyer personas following market research; Website UX, Wireframing, A/B testing, CMS analysis with SEO, content and digital strategy to be implemented. Analytics installed and aligned with KPIs for measurement.

Digital Scot Website Manage Website UX which consisted of; GDPR Compliance and CMS revisions (widgets in WordPress) with SEO & Analytics. Installation of Hotjar to track usability and HTML coding of site landing pages, while expediting Quality Assurance measures. Content audit and meta description updates, while implementing project management tools and techniques

North East Arts Touring (NEAT)
Touring arts company which required full digital and SEO audit not limited to; back linking, keyword strategy, mobile speed, social media insights, analytics, competitor analysis, and recommendations. Following up audit with SPRINT and Agile Methods to suggest focused target audience and campaign. HTML revision of templates, strategic report including cost breakdown with Photoshop and video prototype designs in Adobe Premier Pro

Relocate Guru Launch of a new app to promote relocation assistance from locals consisting of; Strategic report produced with campaign design and branding suggestions, media plan and targeted buyer personas with measurable RACE framework and KPIs

SKILLS/SOFTWARE

• Project Management
• Strategic Planning
• Business Development
• Sales and Marketing
• Risk Management
• Performance Management
• Communication and People Management
• Market Research
• Microsoft Project and Suite
• Google Analytics
• CMS (e.g. WordPress)
• Basic HTML, CSS, Java
• Hootsuite
• Hotjar
• Social Media Platforms
• Adobe Suite (Basic)
• Analytics
• SEO and Keyword Strategy
• PPC/AdWords
• Public Relations
• Website UX (B2B and B2C)
• Content Strategy
• A/B Testing, Wireframing, Prototyping

Education

Robert Gordons University
MSc Digital Marketing

   Sep 2017
— Oct 2018

Comprehensive Business, Marketing, and Digital Masters degree incorporating strategy (SEO), User Experience (UX) design, Web Development, Analytics, Coding (Java, CSS, HTML), while working with live projects using agile methodologies.

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