General Manager, bringing your corporate activities and cultures together

Last Updated: 31st October 2017 (over 5 years ago)

South Africa


Phone Number


Age Range
35 to 44

Qualification Level

English, French, Russian


I am an International Senior Executive able to connect, uplift and synergize company Sales activity with other processes such as Research, Operations and Quality.
I have an extensive and solid experience developed over the different roles (Business Development, B2B Sales, Market Research, Key Account management, General Management), different countries (South Africa, Angola, Kazakhstan, Russia, Uzbekistan, Azerbaijan), multiple markets (Telecom, Domestic appliances, Consumer Electronics), various type of clients (Manufacturers, Retailers, Online retailers, Distributors, B2B Resellers).
My direct experience of startup of the business in Kazakhstan, building the sales force, partnership negotiations and data processes setup have been critical to connect all the processes maximize the business efficiency and broaden my skills in multicultural environment of South Africa where as GfK we had to re-create the performing sales practice and re-establish the quality of the service
I am particularly able to acquire control and perform in different countries, always keeping a high level of enthusiasm and passion, leading highly committed teams


GfK South Africa
General Manager of Point of Sales Tracking division

   Jul 2017
— Current

• Carry full personal responsibility for the B2B end-to-end service sales and delivery of Point of Sales tracking business unit (2 countries, 24 persons, 62 product groups tracked in 16 distinctive sales channels)
• Established commercial culture and the process of continues re-engagement of the team in sales. Built performing salesforce (+54% of local sales in two years) with my personal involvement with critical and risky clients
• Restructured the processes of data production operations, addressed multiple quality issues. Personally attended three critical quality claims negotiations and one potentially legal case with no client loss
• Introduced new research practices such as Online Sales monitoring, Key Accounts data release, point of sales advanced analytic, promotion and causal retail monitoring, Geomarketing
• Established a series of HR processes such as performance evaluation, engagement management, newcomers’ introduction. optimized the headcount (-25% of FTEs with the relevant savings) while increasing retention rate and engagement

GfK Kazakhstan
Country Manager of PoS tracking in Central Asia and Caucasus

   Jan 2007
— Jul 2015

• Pioneered and established cost effective market tracking practice (POS tracking) up to several MEuro. 47 product lines / 11 sales channels
• Guided the business including P&L and projects due diligence, personally cultivated partnership with 18 leading market stakeholders
• Hired, coached and lead a highly performing partially remote business team of market experts and various types of specialists (12 persons + 18 non-staff personnel). Established motivation and KPI metrics schemes
• Forged practice of market knowledge delivery in forms harmonized with structures of client’s operations and performance

GfK Russia,
Business Development Manager

   Oct 2006
— Jun 2007

• Developed a series of new reporting packages
• Operated startup of retail sales monitoring in a new country (Kazakhstan) including full line of consulting services
• Established and maintained services provision to key retail partners (6 leading retailers)
• Re-designed internal processes of weekly sales data collection, accounting, verification and processing
• Championed CRM usage in the company as a commercial & knowledge management tool for 88 users of RU & KZ teams

Schneider Electric
International Purchasing Officer CIS

   Mar 2004
— Oct 2006

• Monitored and sourced Russia and CIS industrial goods and resources market, identified and qualified 48 suppliers

Schneider Electric
Product manager

   Jan 2000
— Jan 2004

• Launched a newly positioned product range including full pricing and promo process

Schneider Electric
Intern and Marketing Specialist

   Jun 1999
— Jan 2000

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