International Business Development CEO & Interim Sales Director

Last Updated: 19th June 2018 (over 4 years ago)




Age Range
55 to 64

Qualification Level
Other Post Graduate



International Business Development CEO & Sales Director working with business owners and investors in scaling business internationally. Strong International Sales, Business Development and Merger & Acquisitions experience including turnaround and business transformation. Specialist in Re-positioning, Branding, Retail, Export, USA market entry strategy and International Distribution Partnering. Created and developed brands into multi-million Euro and USA market leaders.


Institute of Management Consultants and Advisors
Certified Management Consultant - CMC

   Feb 2014
— Apr 2018

CMC is an internationally recognised management consultancy qualification based on strict certification requirements relating to competence, ethics and independence. Only members of ICMCI (International Council of Management Consulting Institutes) can award the CMC qualification. IMCA is a member of ICMCI.


Invictus Interim Partners
Managing Director

   Apr 2014
— Current

Assisting business owners and start-ups scale business internationally. Recent assignments include:

• Interim Sales Director, IT startup in wearable fitness technology sector targeting Consumer Electronics, Sportswear, Lifestyle Retailers, Distributors and ecommerce platforms. Exhibited at International CE shows.
• Assisting and mentored business owners with fundraising presentations to Investors & Business Angels.
• Business Development project to investigate and pre-qualify global distributors for electronic personal transport and extreme sports recreational units to International Sports, Lifestyle and CE Distributors and Retailers.
• Commercial Development Director with disruptive Health & Beauty solutions provider for direct sales to leading international pharmacy chains, distributors and health care insurers.
• Accredited member of Enterprise Ireland Business Mentor Panel and reviewer of Investor Presentation pitches.
• Work with businesses in the Food – FMCG sector to position businesses for entry into retail and export markets.

John Hinde International
Group Managing Director & President USA Division

   Jun 1992
— Oct 2013

Developed strategy to re-position company to become global brand leader in Personalised products & gifts with My Name™ brand supplying gift, toy, destination, airport, department stores, supermarket chains and distributors internationally.

• Transformed business from specialist print manufacture to sector leading gift, candle, fragrance and toy supplier driving revenue increases of 15% annually from $7m - $50m, consistently delivering 15% Return on Investment.
• Disposed of manufacturing facility and land bank, releasing significant cash into the business to fund growth and enabling payment of multimillion £ dividend to private and institutional investors.
• Appointed distribution partners throughout the EU, Asia, Australia, NZ, USA, Canada and S. Africa.
• Established operating structures driving cultural change in the UK and USA to directly drive sales and increase ROI.
• Appointed US management team, Territory Managers, Sales Reps., Regional Distributors, Merchandising and 3PL service providers, dramatically improving service levels, cash flow, profitability and buyer retention.
• Streamlined US operations by replacing wholesale distributors, establishing USA office and distribution center while ensuring continuation and enhancement of services to deliver increased revenues at reduced cost.
• Coordinated and managed board level relationships with leading global retailers, buyers and distributors.
• Acquired competitor companies in the US, UK and IRL and successfully integrated to core business.
• Implemented Group wide IT system to deliver a single operating platform and fully integrated divisional reporting. Introduced ISO 9002 and USA CPSC quality control standards in Ireland and USA.
• Structured Trademark and IP Licensing with subsidiary companies generating six figure annual tax savings.
• Positioned business for sale of assets to new investor. Remained with NewCo as Managing Director and President to facilitate transition (December 2012 – November 2013).

Musgrave PLC
Groups Marketing Director

   Jun 1982
— Jun 1992

Key member of Supermarket, Retailing and Distribution senior management team delivering sourcing, sales, marketing and supply chain expertise enabling local entrepreneurs to compete with international supermarket and discount chains.

• Developed and coordinated buying, research, marketing, branding and business transformation strategy for SuperValu Supermarkets & Centra Foodmarkets increasing market share from 5.5% to 16%, consistently exceeding budgets and expectations.
• Created and launched SuperValu & Centra retail concepts including corporate and in-store identity, new product development, private label development and sourcing.
• Developed and implemented IP and retailer franchise licensing agreements.
• Negotiated supplier sales promotion agreements, advertising and LTA’s terms with manufactures.
• Structured funding for delivering annual multimillion £ advertising budget including: TV, radio, press, market research, buyer behavior analysis, Public Relations and Sponsorship campaigns.
• Chairman SuperValu & Centra Retail Council, Group Environmental and Liquor Buying groups. Board member of Article Numbering Association of Ireland (Bar Code Association).
• Chaired Retailer Council meetings and hosted international retailer conventions and study tours.

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