Digital Product Manager

Last Updated: 26th August 2018 (over 4 years ago)

United States



Age Range
35 to 44

Qualification Level

English, Portuguese, Spanish


Dynamic Product Manager, recognized for delivering innovative customer-focused experiences, improving business performance and creating new business opportunities. Cross-functional collaborator who is highly adept at building strong relationships to define, deliver and evolve effective solutions. Strong business and technical acumen for leveraging frameworks, technologies and tools for innovation.


Product Management
Product Strategy
Product Roadmap
Customer Empathy
Data-driven analysis and decision-making

Strategy, Operations, Global eCommerce and market localizations, Omni-Channel, Payments

Development Methods & Tools
Project Management, Agile, Scrum, Jira, Sprint Planning, Confluence, Business case, Use Case, & User Stories writing

Digital Marketing
CRM, Personalization, Search Engine Optimization, Channel Marketing

Platforms & Services
Amazon Web Services, Salesforce Commerce Cloud (Demandware), Hybris, IBM WebSphere, CDNs, Nginx, Apache

Adobe Analytics, Google Analytics, IBM Customer Analytics, ForeSee, A/B Testing, Competitive Analysis

HTML, some knowledge and application of CSS, PHP, XML, API & JSON


Engineering Project Manager

   Oct 2017
— Feb 2018

Cross-functional partnership and collaboration on delivery, testing and execution of project
Collaborated with Product Management and Apps team on product requirements definition, writing user stories, resolving product gaps, defining product roadmap and China eCommerce localization requirements
Partnered with Apps and engineering teams leads in prioritizing delivery of product features and level of effort for future eCommerce projects

Johnson & Johnson
Product Owner

   Jul 2016
— Current

Formulated eCommerce and Digital Marketing go-to-market strategy and roadmap for Johnson’s Baby and Band-Aid brands

Lead business partner with brand and IT teams to define and prioritize digital product capabilities
Delivered eCommerce and digital product business case, including localization considerations for J&J brands globally and by region

Samsung USA
Product Manager

   Feb 2012
— Jan 2014

Launch of first-ever direct-to-consumer experience
Contributed to 4.3% of sales across all US sales channels in year 1, increased to 6% of sales in year 2
53% overall year-over-year eCommerce sales growth and 13% increase in customer satisfaction for Accessories category in year 2

April 2013 - Samsung Spotlight Award for selection and implementation of Personalization solution

Formulated and managed product roadmap for Samsung eCommerce
Led eCommerce design and development process between various internal and external stakeholders
Optimized eCommerce user experience by leveraging data analysis, qualitative research and customer interviews
Collaborated with B2B team on go-to-market strategy for Samsung B2B eCommerce

eCommerce Consultant

   May 2010
— Jun 2011

Maidenform (eCommerce Consultant)

- Consistent week-over-week / year-over-year net improvements in traffic, click-through, sales and conversion
- Vendor evaluation and selection of new Paid Search and Retargeting vendors
“Our e-commerce business has accelerated to a level that we have never experienced before." - Dir. of eCommerce

- Assessed eCommerce user experience and performance leveraging quantitative data and qualitative research
- Identified opportunities and devised eCommerce optimization strategies, priorities and tactics
- Ongoing collaboration with stakeholders to prioritize eCommerce optimizations

Carter's Inc
Business Analyst

   Apr 2009
— May 2010

Launch of first-ever D2C experiences for Carter’s & OshKosh brands
2010 Internet Retailer ‘Hot 100’ website in creativity and innovation

Cross-functional collaboration on eCommerce strategy and operational definition
Created reporting dashboard capturing website and eCommerce KPIs - reported to stakeholders
Collaborated with eCommerce and UX on definition of customer experience

The Home Depot
Business Analyst

   May 2007
— Apr 2009

Enablement of Alaska-Hawaii shipping functionality
Launched customer self-service Home Appliance delivery scheduler

Contributed to the definition of new eCommerce requirements and enhancements using data analysis, customer interviews, industry trends and competitive benchmarking
Collaborated with internal stakeholders to prioritize and develop against product roadmap
Facilitated capture and acceptance of business requirements

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