Cross-functional partnership and collaboration on delivery, testing and execution of project
Collaborated with Product Management and Apps team on product requirements definition, writing user stories, resolving product gaps, defining product roadmap and China eCommerce localization requirements
Partnered with Apps and engineering teams leads in prioritizing delivery of product features and level of effort for future eCommerce projects

Accomplishments
Formulated eCommerce and Digital Marketing go-to-market strategy and roadmap for Johnson’s Baby and Band-Aid brands

Summary
Lead business partner with brand and IT teams to define and prioritize digital product capabilities
Delivered eCommerce and digital product business case, including localization considerations for J&J brands globally and by region

Accomplishments
Launch of first-ever direct-to-consumer experience
Contributed to 4.3% of sales across all US sales channels in year 1, increased to 6% of sales in year 2
53% overall year-over-year eCommerce sales growth and 13% increase in customer satisfaction for Accessories category in year 2

Recognition
April 2013 - Samsung Spotlight Award for selection and implementation of Personalization solution

Summary
Formulated and managed product roadmap for Samsung eCommerce
Led eCommerce design and development process between various internal and external stakeholders
Optimized eCommerce user experience by leveraging data analysis, qualitative research and customer interviews
Collaborated with B2B team on go-to-market strategy for Samsung B2B eCommerce

Maidenform (eCommerce Consultant)

Accomplishments
- Consistent week-over-week / year-over-year net improvements in traffic, click-through, sales and conversion
- Vendor evaluation and selection of new Paid Search and Retargeting vendors
“Our e-commerce business has accelerated to a level that we have never experienced before." - Dir. of eCommerce

Summary
- Assessed eCommerce user experience and performance leveraging quantitative data and qualitative research
- Identified opportunities and devised eCommerce optimization strategies, priorities and tactics
- Ongoing collaboration with stakeholders to prioritize eCommerce optimizations

Accomplishments
Launch of first-ever D2C experiences for Carter’s & OshKosh brands
2010 Internet Retailer ‘Hot 100’ website in creativity and innovation

Summary
Cross-functional collaboration on eCommerce strategy and operational definition
Created reporting dashboard capturing website and eCommerce KPIs - reported to stakeholders
Collaborated with eCommerce and UX on definition of customer experience

Accomplishments
Enablement of Alaska-Hawaii shipping functionality
Launched customer self-service Home Appliance delivery scheduler

Summary
Contributed to the definition of new eCommerce requirements and enhancements using data analysis, customer interviews, industry trends and competitive benchmarking
Collaborated with internal stakeholders to prioritize and develop against product roadmap
Facilitated capture and acceptance of business requirements