Marketing & Communication Specialist


Last Updated: 15th May 2019 (over 3 years ago)

Address
Switzerland

E-mail
Locked

Phone Number
Locked

Gender
Female

Age Range
25 to 34

Qualification Level
Degree

Languages
English, French, Spanish

Summary

Analytical, critical-thinking, strategic vision
Creative and motivated by team-work
Extensive experience in BtoB real estate and tourism industry
Proven experience in communication strategies that allow a holistic and comprehensive view of companies business
Fluent in English and French

Education

IPAC
BACHELOR MARKETING SALES AND NEGOTIATION

   Sep 2015
— Sep 2016

Operational communication
Strategic Marketing - Marketing Studies - Web marketing communication
Distribution - Negotiation
Communication strategy
International Development
Trade - Customer Relations
Management of the sales force
Professional communication and relationships
Management of People and organizations
Labor law
Legal framework of the business activity
Company law - Taxation
Budgetary Control
Steering business activity
Financial business plan

INSTITUT UNIVERA
TECHNICAL DEGREE IN TRAINING COURSE, VISUAL COMMUNICATION, EDITION, GRAPHIC DESIGN, ADVERTISING

   Sep 2007
— Sep 2009

Communication culture
English studies
Economy
Business management
Communication project
Advertiser advisory and relationship

LYCEE LA FONTAINE
VOCATIONAL HIGH SCHOOL DIPLOMA IN GRAPHIC DESIGN

   Sep 2003
— Jun 2007

Artistic drawing
Typography drawing
Observational drawing
Layout
DTP (Desktop Publishing, learning standard software of the print edition: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Quark XPress)
Technology prepress and printing process
Publicity materials analysis
Art history
Management

Experience

SPG INTERCITY GENEVA
Head of Marketing & Communication

   Jan 2018
— Aug 2019

・Corporate marketing strategy development
・Graphic standards update & implementation
・Streamlining of corporate process & communication tools
・Events organization & coordination
・Annual online and offline strategy, budget management
・Key contact with communication and marketing services suppliers
・Management of the design & production of marketing tools,
marketing strategy and clients accounts
・Interface between company users and outsourced IT services

ACHIEVEMENTS
Management of the on-and-offline marketing objectives with an annual budget of 150K.
Managed the IT plateform migration to Microsoft 365 cloud environment
Implementation of the CRM Dynamics
Change management for the company users
Managed the re-branding of the company including the launch of its new website

SPG INTERCITY GENEVA
Marketing Executive

   Jan 2016
— Dec 2017

・Implementation of management's marketing strategy
・Digital strategy deployment
・Marketing budget management (CHF 150K)
・Key contact with communication and marketing services suppliers
・Design of company and client brochures and flyers
・Management of client press advertisements calendar

ACHIEVEMENTS
Development and implementation of new digital tools for the company and its clients (social networks, emailing and programmatic campaigns). Simplification of the customer marketing and budget process that produced 24 % savings on marketing expenses.

SPG INTERCITY GENEVA
Marketing Assitant

   Aug 2013
— Dec 2015

・Marketing budget management
・Key contact with communication and marketing services suppliers
・Design of brochures and flyers
・Management of the press calendar
・Support to the Tenant and Landlord Representation Department

ACHIEVEMENTS
Insourced and streamlined the clients & corporate communication tools. This produced CHF 50K in savings that were used to develop the company's new website and blog (CMS and SEO improvements by capitalizing on the blog and the website content).

SPG INTERCITY GENEVA
Marketing Assitant

   Aug 2013
— Dec 2015

・Marketing budget management
・Key contact with communication and marketing services suppliers
・Design of brochures and flyers
・Management of the press calendar
・Support to the Tenant and Landlord Representation Department

ACHIEVEMENTS
Insourced and streamlined the clients & corporate communication tools. This produced CHF 50K in savings that were used to develop the company's new website and blog (CMS and SEO improvements by capitalizing on the blog and the website content).

ESL EDUCATION
Graphic designer

   Feb 2012
— Jul 2013

・Production of brochures, templates and layout designs
・Creation and production of all communication tools for the
ESL markets and the ESL Schools (internal guides, graphic
standards, flyers, posters and leaflets, goodies, visuals for
contests, ...)

ACHIEVEMENTS
Implementation of the Nextpage automation software, that improved and facilitated brochures production in 16 languages. Developed new template designs, tests and automated brochure production, in collaboration with the software developers.

HOTEL PATAGONIA SUR
Marketing coordinator

   Nov 2010
— May 2011

・Creation of communication tools for tourism offices
・Creation of ads and merchandising for special events
・Website and social networks community management
・Receptionist and bookings
・Billing and managing guests payments

ACHIEVEMENTS
Increased direct bookings via the company's website by promoting exclusive offers and social networks community management

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