Digital Marketing Manager
Last Updated: 16th July 2019 (over 3 years ago)
• Executed over 2,500 digital marketing advertisements amounting to an ROI of over $66 million (2018-2019).
• Reached over 8 billion impressions through targeted advertising, social media, and public relations.
• Advertisements featured in: MARVEL Comics, National Geographic Kids, Parents Magazine, Family Fun Magazine, and more. (Digital & Print)
• Managed corporate social and PR agencies including all media accounts to ensure positive online presence through Facebook, Twitter, Instagram, Pinterest, and YouTube within budget and scope of online objectives.
Bachelors of Science, Marketing.
— Jun 2016
[ Experienced in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, Premiere, and more)
[ Proficient with PC, Mac and Microsoft Office (Word, Excel, Outlook, PowerPoint)
[ Deep knowledge of social media and advertising including: Facebook, Twitter, Instagram, YouTube, Pinterest
Digital Marketing Channel Manager
[ Support various lines of business executing, monitoring and improving performance of Targeted Online Advertising.
[ Successfully launched over 2,300 advertisements amounting to 6 billion impressions and $66MM ROI.
[ Increased channel return on investment by +29% YoY, units by +3% YoY, and impressions by +8% YoY.
[ Manage ~800 targeted ads per month, including ~600 Desktop Targeted Ads and ~200 Mobile Targeted Ads.
[ Develop and present performance forecasts and success benchmarks to leadership and various business partners.
[ Manage and adhere to multiple calendars and schedules across various marketing and technology teams.
[ Review and approve creative assets to ensure they meet company specifications and style guidelines
[ Utilize UAT A/B multivariate testing to conduct end-to-end integration testing
— May 2018
[ Designed, planned, and efficiently executed Schleich exhibits at national and regional trade shows, including set up, take down, travel arrangements, marketing materials, and in-person, recorded, or live interviews.
[ Collaborated with global partners to implement and maintain high-quality eCommerce content across all outlets.
[ Worked closely with national and global marketing partners to execute all social media programs, e-newsletters, and advertising campaigns within brand guidelines and allotted budget.
[ Partnered with PR, advertising, & social media agencies to exceed target KPI’s through multi-channel marketing campaigns including: social media, SEO, print, digital, television and PPC advertising.
[ Lead creative content designer for national projects with MARVEL, Amazon, Toys-R-Us, Tractor Supply Company, Fred Meyer, Meijer, Zulily, and all specialty channel accounts.
[ Initiate & design complex and simple marketing plans within client specification & company brand style guidelines.
[ Used statistical methods to analyze data & provided weekly consumer sales updates to the leadership team.
[ Served as the Digital Asset Content Manager for North and South America.