Automotive Sales and After Sales Training Manager

Last Updated: 8th October 2017 (over 4 years ago)



Phone Number


Age Range
35 to 44

Qualification Level

Arabic, English


My Name is Hesham Tarif, I’m 36 years old , I have been working in automotive field since 2003 , I worked as “diagnostic technician , team leader, workshop controller, workshop supervisor , service advisor , reception head, warranty administrator , technical instructor , technical support and training manager

Regarding my education, I had achieved my master degree in automotive engineering in 2007, besides having diploma in mechatronics in 2005, also I had my BSc in automotive engineering in 2003


Information Technology Institute
Mechatronics Diploma

   Oct 2004
— Jul 2005

Graduation Grade was "B"

Helwan University
M.Sc. in Automotive Engineering

   Oct 2003
— Nov 2007

Active Suspension with fuzzy logic control was the name of my research point
Finished the MSc. Courses with general grade of " Very Good"

Ain Shams University
B.Sc. In Automotive Engineering

   Sep 1998
— Aug 2003

- Graduation grade: Very Good
- Graduation project grade: Excellent (ABS)
- The arrangement according to accumulation of grades for the five year
ranked me as the second


GM North Africa
Sales and After Sales Training Manager

   Jan 2013
— Current

Preparing training curriculum for sales and after-sales titles based on entry, bronze,
silver and gold strategies
· Conducting Instructor based training (IBT) courses
· Assigning web based training (WBT) courses
· Monitoring IBT and WBT on weekly and monthly bases in order to meet annual targets
· Coordinate external training and product launch trainings
· Conducting sales and after-sales product launch trainings
· Coordinate and supervise sales and after-sales learning management system (LMS)
web site
· Monitoring the progress for certification of every personal in our sole importer and our
authorized service and sales outlets (ASOs) staff
· Coordinate and supervise GM service competition
· Coordinate and supervise the training facility maintenance and renovation
· Coordinate and supervise training models, tools and special tools store
· Creating new courses as per market needs
· Developing and upgrading training courses
· Updating data base for all training records, profiles and certificates
· Providing technical support for Opel , Chevrolet and Isuzu
· Coordinate advanced training provided by third parties
· Providing support for new product launching
· Providing support to parts sales activities by providing course to support local parts sales
· Building training data base from 2009 till now including accounts and credit hours
· Issue training invitation for all after sales training events
· Ensure conduction of 8,000 hours till it reached 12,000 hours by end of 2014

Artoc Auto (Skoda Importer in Egypt)
Training and Field Force Assistant Manager

   Jan 2011
— Dec 2012

Evaluating Importer and Dealers network staff (technical/non technical)
· Preparing and conducting technical training according to Skoda’s standards
(mechanical –electric – network – systems )
· Preparing and conducting non-technical training according to Skoda’s standards
(service advisor – service manager – warranty clerk – parts advisor)
· Preparing training tracks for technical and non-technical titles
· Preparing and conducting sales training according to Skoda’s standards for new
product launch
· Evaluating dealer network according to Skoda’s Standards
· Evaluating new dealers to meet the required Skoda certification standards
· Support warranty department and audit requirements
· Coordinate with Marketing department for implementing new service campaigns and
service marketing activities
· Coordinate with parts department to achieve the targeted turnover for dealers network
· Preparing training budget
· Following up of marketing activities in our dealers network
· Preparing development track for all the dealers network and their staff
· Assist in preparing the new training center
· Assist in preparing the largest Skoda service center in the Middle East (in Katamia ,
· Preparing technical and non technical staff for Skoda Challenge (national and
international contest)
· Increasing dealers network by 4 dealers
· Assist to increase parts sales by 25% from previous year
· Assist in increasing dealers network productivity to increase the win/win

MM Group (Jaguar, Land Rover, Bentley, Ferrari and
Training Manager

   Mar 2009
— Jan 2011

Conducting non-technical training to Jaguar and Land Rover staff
· Conducting technical training to Jaguar and Land Rover staff
· Supervise e-learning on Jaguar and Land Rover excellence site
· Preparing annual training calendar to match with Business plan
· Supervise and co-ordinate Ferrari, Maserati and Bentley training courses and e-learning
· Provide Technical Support for Jaguar , Land Rover and Ferrari staff
· Worked as a Team Leader when it was required (1 Month) and providing on job training to
· Worked as Workshop Controller when it was required(2 Months) and providing on job
training to team leaders
· Worked as Customer Service Manager when it was required(3 Months) and providing on
job training for service advisors
· Worked as a Warranty Manager when it was required (2 months)
· Worked as a head of the committee of annual stock count
· Preparing service packages for Land Rover
· Conducting product knowledge and launching courses for sales staff