Online Marketer


Last Updated: 29th January 2018 (over 4 years ago)

Address
Panama

E-mail
Locked

Phone Number
Locked

Gender
Male

Age Range
25 to 34

Qualification Level
Masters

Languages
English, Spanish

Summary

I am an online marketer with experience in customer research, CRM and e-commerce

Education

Universidad Latinoamericana
MBA

   Jan 2017
— Current

ITESM
Brand & Product Manager

   Jan 2011
— Dec 2011

Universidad del Valle de Mexico
Marketing Bachelor

   Aug 2006
— Dec 2010

Experience

Dell Technologies
Online Marketing

   Sep 2016
— Current

-Drive online and e-commerce business initiatives to improve customer experience, increase e-revenue and reduce OPEX
-Collaborate with sales, merchandising, channel sales operations and product teams to ensure the online sales are properly placed
-Onboard new distributors and retailers accounts for the premier program
-Train stakeholders in the use of online tools
-Raise and follow up on defects or incidents for the tools

Dell
Online Lead Manager

   Jun 2013
— Sep 2016

-Work with marketing and sales to develop demand gen programs for B2B in LATAM via relationship campaigns
-Provide sales with qualified B2B leads from multiple Online Campaigns
-Evaluate, measure and report on campaign and lead effectiveness
-Improve lead management process
-Lead/campaign management via Salesforce
-Opportunity and lead nurturing
-Leads, Pipeline and revenue follow-up tracking
-Training Sales and support them through all necessary processes
-Provide insights to marketing and sales related to online activities and campaigns.

Freelance
Marketing researcher

   Mar 2012
— Current

-Develop methodologies and implement of marketing researches
-Dealing with costumers
-New products development
-Polls
-Consultant
-Data capture and analysis
-Advisor in business plans
-Advisor in marketing plans

Kanda Varu Marken
BI Manager

   Oct 2010
— Mar 2012

- Elaboration of questionnaires
-Sample size
-Field work
-Data analytics
-Reporting
-Mystery Shopping
-Focus groups
-U&A
-Brand perception
-Sales motivators
-New office feasibility
-Media impact
-Benchmark
-Work with Account executives to develop new products and business opportunities for existing and new customers
-Develop Business & Marketing plans
-Develop Social media brand awareness initiatives
-Spot check-up at movie theatres

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