Sales Manager/Director

Last Updated: 7th August 2019 (over 3 years ago)



Phone Number


Age Range
45 to 54

Qualification Level

English, French, German


A highly accomplished and entrepreneurial Sales Management professional with a demonstrated history of close to two decades of working in the automotive industry while implementing smart strategies to drive strong revenue growth and exceed sales targets. Leveraging extensive leadership and entrepreneurial experience to undertake full profit and loss responsibilities in setting up businesses from scratch and efficiently managing all facets of a start-up from business planning, Marketing, Advertising, Finance and Accounting, Supply Chain Management, Business Development and Customer Service. By building strong international and local network of industry stakeholders, capable of developing, establishing, and expanding new markets for automotive products till achieving profitability. Equipped with an ROI-driven approach to assess market opportunities, augmenting sales and business profits and driving customer satisfaction to deliver deep market penetration.


University Of Quebec in Montreal
Bachelor of Business Management (B.A.A)

   Aug 1993
— Dec 1997

Bachelor degree in Management


Wuerth Pte Ltd
Sales Manager/Director

   Dec 2016
— Current

Founded in 1988, Wuerth a is the branch of Wuerth Germany, a company with over 400 branches in 80+ countries with over 77,000 employees, generating total annual sales to the tune of €13.6B. The principal activities of the Company consist of trading and distributing of chemical-technical products, fasteners, engine oils, tools and construction materials of the highest quality to the automotive trade, the metal industry as well as in the field of construction.

● Reporting directly to the members of the Asia Pacific Strategy Board, including the CEOs of Wuerth Malaysia and Australia.
● Leading the Malaysian team of 40 B2B Sales Representatives, 4 Customer Service Executives, one Customer Service Manager, one Marketing Manager and one Sales and Products Trainer.
● Orchestrating the supply of lubricants, chemicals, accessories, PPE and tools with over 1 M references worldwide and around 4,000 products available at WUERTH Malaysia.
● Engaged in company restructuring, reorganization of sales territories, and allocating new targets to sales representatives.
● Executing strategies including the KPIs with a new salary scheme with a sound commission structure, to exceed sales targets.
● Calibrating the selling product price list in line with the market.
● Implementing the work methodology following Wuerth’s Corporate Identity and culture.
● Launching new products for the Malaysian and Singapore markets, establishing strong relations and regaining the trust of customers in these markets.
● Developing and expanding the Singapore Market, mainly with 3S and 4S centers and opening the Cargo division.
● Extending an organized system of ORSY racks to medium and large customers for Malaysian territory.
Notable Achievements
● Collaborated with marketing and information technology team (SAP) to kickstart the e-commerce sales strategy.
● Achieved a 21% increase in productivity per sales representatives in 2017, the highest productivity in the last ten years.
● Increased the plan fulfilment by 101.9% in January 2018 as compared to the last achieved target in November 2015 with the growth rate of 10.2% over the previous year.
● Accomplished 106.2% of plan fulfilment in October 2018 with sales of over US$1.08 M, the highest since November 2015.
● Enhanced the sales YTD April 2018 by 7.4% as compared to YTD April 2017.
● Increased 6% of active customers in 2018 and boosted the morale of the sales team with newly implemented salary and commission scheme

Search Jobs by Industry