An FMCG professional with over twenty years’ experience in the global drinks industry


Last Updated: 27th October 2020 (over 2 years ago)

Address
United Kingdom

E-mail
Locked

Phone Number
Locked

Gender
Male

Age Range
35 to 44

Qualification Level
Degree

Languages
English, French, Spanish

Summary

An FMCG professional with over twenty years’ experience in the global drinks industry, proficient in all aspects of sales, marketing, operations, and logistics. Performing in senior positions, advising at board level and bringing a complete and balanced level of knowledge from a lifetime of professional involvement and a genuine passion for the industry.
Proficient in leading national sales teams and implementing structured and measured sales plans to achieve results. Management of top grocery, RTM, national, export, HoReCa and independent retailers.
A global familiarity and total overview of product movement across different tariff sectors, economies and trade practices. International distributor and familiarity with government agencies in export and import focused on Europe, Asia Pacific, Australia, USA and Canada, with ability to identify and capitalise on market and consumer trends.
Started a side project “gipsy” brewery in Spain, Los Perros Sueltos and sold throughout Europe. Travelled through Europe, Asia and Australia promoting brands and evolving industry awareness with domestic and international markets.

Experience

New Drinks
Founder

   Mar 2020
— Current

• Adept foreign market consulting and a total global brand development solution
• Complete approach to success in key export destinations establishing and maintaining market presence
• Direct exporters to leading distributors, or best market production facilities
• Global contacts in all channels from dedicated independents to top multinationals

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