Marketing Manager


Last Updated: 27th September 2018 (over 4 years ago)

Address
South Africa

E-mail
Locked

Phone Number
Locked

Gender
Male

Age Range
35 to 44

Qualification Level
Other Post Graduate

Languages
Afrikaan, English

Summary

I’m an articulate, confident and professional Marketing specialist with 20+ years experience. Having worked in a wide variety of industries I have experience in Technology, FMGC, Real Estate, Sport and Hospitality and Luxury Goods. In all my previous roles, I have always applied strong creative, analytical and strategic skills as well as displayed excellent fiscal planning and implementation. I am a structured thinker who can analyse complex issues and present effective solutions. I have a proven track record running successful ATL and BTL campaigns whether representing the agency or the client.

Education

University of South Africa
BComm Marketing

   Jun 2000
— Current

Marketing Management, Business Management, Economics,
Accounting, Industrial Psychology, Commercial Law

Vaal Triangle Technicon
National Diploma: Sports Administration and Marketing

   Jan 1995
— Oct 1997

Marketing, Public Relations, Sport Administration and
Physical Recreation, Advertising and Sales Promotion

Vaal Park High School
Matriculated

   Jan 1989
— Oct 1994

English, Afrikaans, Maths, Science, Biology,
Technical Drawing

Experience

Inzone Adlink (Hey Jude App)
Marketing Manager

   Mar 2017
— Current

Marketing Manager for a tech start up focusing on the on-demand personal assistant industry. Relying heavily on AI but powered by real people fulfilling requests.
Marketing Strategy, Brand Management and Development, PR and Media, Copywriting, Agency Liaison, Third Party Negotiations, Social Media Management, Retention and Acquisition Programs, New Business development, Third Party Integrations.

Career highlights: Winning 3 awards in 2017 - Best South African app (MTN App of the year Awards), Best Services app (Stuff Magazine) and World Summit Awards Nominee.

Tricky T Concepts
Managing Member

   Apr 2010
— Feb 2017

Corporate Identities, Marketing Strategies, Budget Planning and Management, Campaign Development, Publicity Campaigns, Copy Writing, Graphic and Web Design, Social Media Networking, Consumer Activations, Conferences and Events, Procurement. Employing 4x creative staff

Career highlights: Successfully hosting five day Spur Conference for 1100 local and International delegates. This included all elements from theme, design, logistics, travel, accommodation, guest speakers and entertainment, set building, breakaway rooms etc.

LeisureCorp (Pearl Valley Golf Estates)
Marketing Manager

   Aug 2008
— Mar 2010

Real Estate and Investment Marketing, Brand repositioning, Project Manager for 2008 and 2009 SA Open Golf Championships, Agency Liaison,
Marketing Collateral Development, CRM & Communications, ATL and BTL Campaigns, Web and Online Strategy with a staff compliment of 2 people.

Career highlights: Project Manager for the 2008 and 2009 South African Open Golf Championships (Africa’s Major). Repositioning the marketing strategy to focus on families and lifestyle.

Spur Group
Brand and Market Development Manager

   Jul 2004
— Jun 2010

Market Development Manager for SA, Brand Manager for International, Commercial Alliances and Strategic Partnerships, Sports Sponsorships, Corporate Social Investment Strategy Development with 2 staff members

Career highlights: Managed to grow a R19million business unit from a zero base. Initiated Corporate Social Investment programme. Strategically used sport to unify a divided nation.

KXGYMUK
Sales and Marketing Manager

   Sep 2002
— Mar 2004

Marketing and publicity campaigns, Membership retention, initiatives, new member sales drives, Training, Duty Management
Staff compliment: 3 staff

Career highlights: With a focused membership acquisition programme, managed to increase sales by 34% and reduce churn by 15%.

Western Province Cricket Association
Marketing Co-ordinator

   Sep 1997
— Jun 2002

Event Management for local and international matches, suite holder and executive clubs liaison, sponsor and supplier liaison, player appearances, grassroots projects, brand management, stakeholder communication strategy.

Career highlights: Appointed as liaison officer for England “A” and Dutch national teams in 1999. Introduced a holistic corporate seat and suite holder engagement programme in order to maximize attendance and experience.

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