Last Updated: 27th September 2018 (over 4 years ago)
Accounting, Industrial Psychology, Commercial Law
National Diploma: Sports Administration and Marketing
— Oct 1997
Physical Recreation, Advertising and Sales Promotion
— Oct 1994
Marketing Strategy, Brand Management and Development, PR and Media, Copywriting, Agency Liaison, Third Party Negotiations, Social Media Management, Retention and Acquisition Programs, New Business development, Third Party Integrations.
Career highlights: Winning 3 awards in 2017 - Best South African app (MTN App of the year Awards), Best Services app (Stuff Magazine) and World Summit Awards Nominee.
— Feb 2017
Career highlights: Successfully hosting five day Spur Conference for 1100 local and International delegates. This included all elements from theme, design, logistics, travel, accommodation, guest speakers and entertainment, set building, breakaway rooms etc.
— Mar 2010
Marketing Collateral Development, CRM & Communications, ATL and BTL Campaigns, Web and Online Strategy with a staff compliment of 2 people.
Career highlights: Project Manager for the 2008 and 2009 South African Open Golf Championships (Africa’s Major). Repositioning the marketing strategy to focus on families and lifestyle.
Brand and Market Development Manager
— Jun 2010
Career highlights: Managed to grow a R19million business unit from a zero base. Initiated Corporate Social Investment programme. Strategically used sport to unify a divided nation.
Sales and Marketing Manager
— Mar 2004
Staff compliment: 3 staff
Career highlights: With a focused membership acquisition programme, managed to increase sales by 34% and reduce churn by 15%.
— Jun 2002
Career highlights: Appointed as liaison officer for England “A” and Dutch national teams in 1999. Introduced a holistic corporate seat and suite holder engagement programme in order to maximize attendance and experience.