Sales & Marketing Manager - Business Developer
Last Updated: 22nd August 2019 (over 3 years ago)
I consider myself a leader and a team player that is always willing to help in any way to ensure the goals of a team and the company are met, always ensuring savings for the corporation without compromising the best customer service and products for the end user. My philosophy: Lead by example, always being there for my coworkers and a role model.
Passionate about the career I chose to pursue. Always very energetic and willing to go the extra mile. Multitasker and caring. I bring decades of experience working with clients from around the world, and a multicultural upbringing; Born in the United States and grew up in Colombia in a Hungarian/Colombian household. Learned Spanish and English and later studied French and Japanese. While learning the last two languages I also learned about their cultures, which enriches my knowledge of the different nations and expectations of different areas of the world. While traveling to different Latin American and the Caribbean countries, and building relationships around these areas, I was able to understand clearly that although we all share similarities in language and cultural background, we are not the same and one must always portray understanding of the culture where you are doing business, and never treat an area of the world equally, while delivering unique services/products that our customers value and need.
For the last 9 years working in hospitality I have gained extensive experience in many areas of the travel/hospitality industry.
Since I currently don’t have a husband, kids or pets, I am not attached anywhere, and am able to travel for long or short periods of time, as per my job requirements. I am ready to carry on new responsibilities with discipline, dedication, passion, follow procedures, lead a team, while developing new relationships and ensuring the ROI and goals of the company are met and exceeded. I am ready to represent a company and portray the values and its integrity to our partners, clients and end users everywhere, as well as ensuring support to my co-workers, and other departments throughout the company.
I value appreciation from the company and coworkers for a job well done.
Family oriented, caring, understanding, perfectionist, enthusiastic, energetic, determined, multitasker, leader, love to help, passionate, loyal, responsible, supportive, results oriented, honest, courageous, open minded, love languages and learning about different cultures and new things, travel guru, passion for travel, strong moral principles, contributor, responsible, creative, value employees, team player; believe that excellent customer service, public relations and great relationships will make anyone loyal to a brand and promote referrals.
MASTERS IN BUSINESS ADMINISTRATION
— May 2007
BACHELOR OF ARTS IN BUSINESS MANAGEMENT
— May 2006
SALES & MARKETING MANAGER
Produced the company’s branding manual.
Develop marketing plans, brochures, campaigns (media, print, web) and manage the marketing inventory.
Brand management & involvement in events/tradeshows/networkings to ensure Thriller Miami is present, to create awareness and meet potential new customers for private charters and public tours, maintain relationships and bring more revenue to the company.
Social media content management; increased visibility and followers in all accounts.
Coordinate/plan company events.
Negotiate rates with vendors.
Work closely with local companies in order to promote Miami and Bayside Marketplace as a destination and bring value added benefits to my customers, while bringing profit to Thriller.
Manage and evaluate Marketing ROI per campaign/publications.
Maintain reports up to date.
Worked with company owners and lawyers to put together an RFP for the City of Miami.
Set goals for our company.
Created and organized the photo gallery.
Business development manager.
Increased sales while establishing and maintaining great relationship and provide best customer service to Destination Management Companies, Event Planners, Travel Agents, Online Travel Agents, local national and international companies, Bayside Marketplace, partners, hotel concierges & sales/catering managers, among others.
Built a great relationship and work closely with the Greater Miami Conventions and Visitors Bureau and other local chamber of commerce who promote us, and who we offer site inspections/sales & familiarization visits to their leads from around the world, when visiting Miami.
Establish great relationships with cruise lines and Miami Beach Convention Center to promote Thriller within.
Ensure visibility by having brochures display at our kiosk, partner’s kiosks and everywhere in the city through rack card distribution.
Maintain excellent customer service and interaction by responding in a timely manner to all Trip Advisor/Google+/ Facebook reviews; this enhance the customer experience and will bring more referrals and return business.
Supervise that the operations team are placing our brochures in kiosks, that all employees are informed of new partnership and campaigns, and ensure they are providing the best customer service to our patrons.
Visit concierges, event planners, DMC’s, catering managers, hotel sales managers, potential partners, to promote our private charters and public tours and increase sales.
Present during site visits and familiarization tours to represent and promote our company; offer a warm welcome to our facilities and answer any questions while educating our potential new customers on our offerings.
Manage private charters and groups from preparing proposals, closing contracts to organizing their event.
— Sep 2015
Ensure that our company is well known among the industry and customers, always moving forward as leaders
Supervise my employees and operations to make certain that everything flows perfectly.
Motivate my staff, teaching them to love and respect their job and the company they work for.
Excellent customer service treatment to my current and future customers, having in mind that “the customer is always right” and we are here to please them.
Guarantee that we deliver on time, the presentation of my products and the staff that delivers them are pristine, since they are the ones that represent us in the field.
With responsibility we ensure to process a product that is vital for human consumption. Always the best quality for our consumers.
Managed the company budget and financial reports ensuring we always improve profitability.
Ensured we were getting best pricing from our vendors and the best quality.
Managed and implemented decisions for the overall benefit of our company.
My clients are my marketing strategy, they are the ones who back up our products among new potential users; reason why they motivate us to be better every day, provide excellent customer service and products, as well as delivering always on time.
EXECUTIVE MARKETING COORDINATOR & BEACH CLUB MEMBERSHIP SALES MANAGER
— Aug 2013
Coordinated PR site visits to the resort.
Updated SpringerMiller database with PR & Sales contacts.
Cultivated relationships with vendors, PR representatives and international sales agents.
Revised and updated sales contracts.
Worked closely with the Owners, Vice Chairman & Principal and General Manager as well as all department heads.
Purchased marketing items, electronics and furniture for different areas of the resort and maintain expense reports accurate and reported to Finance Department on time.
Designed a new office for the General Manager and worked closely with the Engineering Director and General Manager to process my idea.
Assisted with marketing collateral and event planning and execution of new sister building project, The Mansions At Acqualina.
Collaborated with the planning, set up and walk thru, as well as attended all social events of the new project, The Mansions at Acqualina and pre-opening events for the new restaurant, Piazzetta.
Prepared all marketing material and supported the opening of the new restaurant.
Designed the different menu cards for the resort restaurants and maintained them updated.
Worked closely with all the departments to ensure the promotion of our outlets.
Promoted the Spa internally and externally to bring revenue.
Prepared group resumes/agendas and banquet orders for special groups and events at the resort.
Updated the website content.
Excellent team member; always helped everyone in need in the resort (other team members and guests) I was always available to assist in every way possible so that the goal was reached, without altering my due dates in my own job. “Always going the extra mile”.
Beach Club Membership Manager
Maintained good relationship with Beach Club Members and possible new Members.
Provided tours/site inspections of the resort to potential buyers.
Prepared the Beach Club Membership contract for new buyer, signed and welcome the new member.
Communicated and worked closely with accounting to ensure payment was processed for the new members.
MARKETING ASSOCIATE & INTERNATIONAL BUSINESS DEVELOPER - FL SALES MANAGER
— Mar 2009
Assisted the Director of Marketing in creating marketing materials and promotional programs.
Created, maintained and distributed product specifications to end-users.
Answered customer inquiries.
Translated specifications and marketing material for Latin American customers.
Cultivated relationships with numerous international agencies and distributors.
Represented Blauer at Trade Shows around the country.
Traveled nationally and internationally to promote Blauer among potential new customers and distributors.
Offered presentations about our brand during conferences.
Prepared monthly expense reports.
Territory Sales Manager: Florida
Cultivated relationships with end users and distributors.
Promoted the Blauer line by giving presentations to end users.
Managed the territory scheduling often visis to end users and distributors around the state.
Represented Blauer at Trade Shows around Florida.
Answered Customer inquiries about products.
Created awareness of Blauer Uniforms in the territory.
Provided excellent customer service to end users and distributors.
Managed the sales budget for my territory and provided monthly expense reports.