A passionate and young marketing professional


Last Updated: 29th May 2017 (over 5 years ago)

Address
United Arab Emirates

E-mail
Locked

Phone Number
Locked

Gender
Female

Age Range
25 to 34

Qualification Level
Degree

Languages
Arabic, English, Hindi, Urdu

Summary

A brand management, marketing & advertising professional, holding more than 5 years of diverse experience in Business Development, brand building and Client Relationship-Management functions, aspiring to work for an organization with opportunities for learning and growth.

Education

Iqra University
Bachelors in Business Administration

   Aug 2011
— May 2015

Cumulative GPA: 3.20
Major Courses: (BBA)
• Supply Chain Management • Operations Management.
• Statistical Interference • Entrepreneurship
• Marketing Management • Organizational Design.
• Strategic HRM • Brand Management
• Business Finance Analysis • Financial Management

Experience

Edenrobe
Assistant Brand Manager

   Nov 2016
— Current

Responsible for

• Planning and managing the branding aspect of the Edenrobe Women (Unstitched & Pret)
• Managing all the branding and marketing activities for Furor.
• Developing creative ideas for the branding and advertising for new launches, sales promotions, yearly calendar and events.
• Work closely with the Creative team for devising campaign themes and ensure timely execution of the concepts.
• Responsible for coordination with the creative agency and maintain regular follow-ups
• Collaborating with creative studios, agencies and vendors to develop marketing collateral from concept to final execution.
• Managing the styling for the product shoots and responsible for bringing new ideas for betterment.
• Stay updated with the emerging trends and responsible for evaluating the strengths and weaknesses of the competitors and report the same to the management on regular basis.
• Regularly visit outlets and evaluate the branding, packaging and product displays.
• Assist the management in sequencing and developing product catalogues.
• Devise marketing strategy for the conventional &social media platforms (Magazine, TV, FM, Outdoor, Facebook, Twitter, Instagram, bloggers and PR outreach)
• Planning and Managing budget for the yearly campaigns, branding activities and other promotional events

Bates & Interflow
Manager Client Servicing

   Apr 2015
— Nov 2016

Looking after

- DKT International
- Reckitt Benkiser (Dettol)
- K-Electric
- NICH
- Greenstar
- Intermax & Interflow Real Estate
- Stillman’s
- RedBull
- TPL Holding
- Haleeb Food Limited
Responsible for
• Client Account Management for their advertising and promotional activities (ATL / BTL)
• Strengthen up good Client relationships with media agencies, production houses and directors for pre, post production jobs and media releases.
• Keeping intact the existing client base and negotiating to take out more business from them.
• Delivered winning presentation to client to acquire new projects and bring maximum value to agency through negotiations.
• Attending PPM – Pre Production meetings.
• Managing & dealing with talent for TVCs, VOs and production.
• Flourished relationships with third parties and slashed the cost by negotiations to ensure agency get better share of profit.
• Build and maintain strong, long-lasting client relationships, through weekly meetings & continues communication.
• Strengthen the flow of work & coordination between multiple departments, Creative & Social Marketing teams and Media to ensure the smooth flow of work, dedicating assignments and tasks to reduce the communication gap & scale down the rounds of changes while ensuring that the job is accurately delivered.
• Act as a single point of contact between Clients, Vendors, Productions Houses, Creative Department, Operations and Media to slashed release time.
• Ensuring timely delivery on all aspects from artwork to billings as per the Clients requirement.
• Updating the management & client o n daily & weekly jobs status.

BVision Event Management & Marketing Solutions
Business Development/Relationship Manager

   Oct 2014
— Mar 2015

Responsible for

• Planned new Project after extensive market research, brought new business, delivered pitch winning presentation to the client and successfully pulled good monetary & barter sponsorships for the events through strong negotiations, carried through good client relationships and achieved mutual goals. Increased the existing clientele of Company by continues persuasion towards bringing new business, clients, partners & Sponsors. Strengthen the flow of work & coordination between departments, Creative, Social Marketing and printing teams, assigning duties and task, dealt with vendors to deliver proper execution.

The Resource Grop
Client Relation Officer

   Mar 2013
— Oct 2014

Responsible for
Built & maintain strong client relationship over the calls with US based existing clients, pitched and brought new business from them. Strengthen the relationships with existing Client and successfully brought new business to company with strong communication & negotiation skills while being on calls

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