State Sales Account Manager

Last Updated: 2nd December 2019 (over 3 years ago)

South Africa


Phone Number


Age Range
35 to 44

Qualification Level
Trade Qualification

Afrikaan, English


Hello and Good Day,


Having learnt of a golden opportunity within your reputable company, sparked a strong interest to apply with the aim of playing a decisive role.

Ideally, seek role that challenges my abilities. My working chronology further along unpacks talent profile tabled, especially on specialised market experience(s) attained to date. I declare all information presented hereby and within are correct and fully traceable.

As an open-minded candidate, sustainability including organic growth depends on one’s selfless contributions, continuous pride in workmanship and largely but not limited to, protecting the represented brand jealously. Most of all in my view, breaking boundaries most feared, in going beyond expectations keeping best interests of the business at heart. My intention in any event is not only conform towards the BU’ strategic roadmap, but to involve myself with such depths, that I weave myself into company’s ethos fibres itself.

With endless demands Executive Management face today in an ever changing-competitive environment, I confidently present myself readily calibrated. Ready to catalyse objectives, ready to contribute beyond expectations requiring zero supervision.

In lieu of above, regard myself an infectious agent of change. A robust asset to selective employers willing to invest in me building on their legacy to securing tomorrows’ sucesses with today’s talent. I am a visionary future business leader with heart, fostering transformation wherever deemed befitting.

In closing, appreciate the opportunity connecting. Moreover, level of care taken in perusal and trust my experience attributes offered amongst others will meet your approval, comfortably. Feel free to contact via below to explore my portfolio of evidence further and how, with my skillset infusion translates into catapulting your BU marginal harvests to next level. Hungry for a challenge, indulge me and witness my craft first hand, with no regrets.



Edward Snell and Co
Brand Ambassador On Premise

   Nov 2015
— May 2016

In partnership with the National Sales Manager and KZN General Manager, develop and conduct sales activation plans, brand education and training, market surveys, competitive pricing surveys.
General sales meetings with Regular Bar/Regular Nightclub owners to identify listing opportunities.
Provide National Sales Manager and KZN General Manager with market intelligence and recommendations for effective planning or programming.
Execute new product launches/sales activations/events with merchandising.
Manage merchandising pre-planning.
Execution and Communication of Sales Objectives.
Communicate all necessary information and brand education on core focus brands and all other Spirits programs, strategies and standards to Regular Bar/Regular Nightclub owners/managers on duty to build and or refresh brand awareness.
Establish brand presence in the On-Premise market and conduct regular market work-withs to ensure assigned Spirits portfolio blueprint, brand priority and initiatives are maintained/increased.
Implement sales performance measures and targets using the assigned Spirits brands priorities with venue owners while assisting in achieving expected results within On-Premise portfolio.
In Market Training and Relationship Development.
Develop, cultivate, and maintain strong relationships with key On Premise accounts, owners/managers and buyers.
Leverage relationships to explore business opportunities.
Work with, coach and educate venue sales members/staff (eg. Barmen, waiters) on all Spirits brand
priorities, standards, product development knowledge
Provide product education sessions to wait staff, retailers and other customers applicable.
Partner with Trade Marketing to create and execute local programs and initiatives.
Administration and Analysis.
Provide feedback on market issues: opportunities, trend changes, challenges, distributor issues and competitive activity.
Work with National Sales Manager (NSM) including General Manager (KZN GM) to develop action plans for business opportunities through the use of strategic insights and as applicable leverage distributor/On Con venue sales data.
Conduct and report weekly progress checks of distributor/On Con venue performance for assigned area/database.
Manage all On Con tastings, sales activation events costings/budgets effectively and provide regular updates to National Sales Manager and KZN General Manager.
Insure required reports are turned in timely and as necessary.

KansaiPlascon SA
State Key Account Manager

   Jun 2010
— Dec 2014

Through customer service excellence, service existing customer accounts assigned.
Market Intelligence: maintain regular contact with customers to understand inter changing needs- identifying viable new business opportunities.
Ensure timeous follow-up and customer service needs response.
In conjunction with National Sales Executive and in response to customer needs, facilitate bespoke PSO recommendations, application and performance + color mistint investigation feedback incl imminent remedial action.
Develop high level account planning strategy to cultivate key account sales incl prospective high revenue contributors.
Effectively exercise Plascon SA sales tools eg CRM incl methodical approach to review and manage accounts, maintain call logs and contact info, run reports, etc.
Partner with Store Owners/Managers and other key floor stakeholders (dept HOD, counter staff and the likes) to ensure customer’s needs are met and or expectations exceeded, translating those efforts into monetary value by prompting repeat business.
Manage customer debt, minimizing DSO
Develop thorough understanding of customer base market dynamics incl follow on business trends especially the segments serviced by, to gauge/revise brand position effectiveness.

In conjunction with National Sales Executive, facilitate timely and accurate customer tenders (RFQ's and
the likes)
to achieve marginal targets aligned to pricing strategies.
Manage personal expenses to reduce unnecessary regional marketing expenditures incl cost to maintain company assets and diagnostic equipment as to maximize company resource product solution life cycle.
Achieves regional budget and business plan by gaining new business while supporting and growing existing customers.
Maintain and or Identify trends that effect current and future growth of web traffic- sales and profitability.
Maintain high level market related understanding re industry changes, competitor PSO developments, intercompany product features and benefits developments incl L & D upgrades and effectively communicate (incl technical data) to customers, end users and prospects specific to their needs, if not potentially.
Continually develops relationships with Key Distributor’s and Manufacturing customers to promote and ensure high levels of satisfaction and retention through monthly calls, audits and review meetings.
Recruit, train, coach and manage a competent and dedicated salesforce.
Promote a positive company image and develop long-term relations with the customer by participating in major customer events.
Conduct staff appraisals and manage remedial action when required as per IDP.
Encourage collaboration between departments.
Develop and manage an efficient and effective distribution network.
Foster transformation.
Multi Project Co-ordinator.
Portfolio revenue contribution annually approx. R110million +

Achievement of Note:
Incentive reward- Fully paid 2 week trip to Manchester UK, Old Trafford in March 2014.
Criteria met- Highest performing consultant nationally to generate greatest GP Rands revenue contribution to company for Financial Year End 2013/14.

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